- Viagra Won't Push For OTC Sales In Europe
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 20, 2008
A European Medicines Agency committee says there would be too little medic ...
- Drug Ad Slump Hurts Mags Most
Around the Net In Media, Joan Voight - Friday, November 14, 2008
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- Cholesterol Drug Crestor Cuts Heart Risk in Healthy Patients
Around the Net In Brand Marketing, Thom Forbes - Monday, November 10, 2008
A study of 17,802 participants entering prime heart-attack age finds that AstraZeneca ...
- Waxman Challenges Dingell; DTC Ads May Face Increased Scrutiny '
Around the Net In Brand Marketing, Thom Forbes - Friday, November 7, 2008
Ira Teinowitz reports that U.S. Rep. Henry Waxman (D-Calif.) intends to challen ...
- Obama Expected To Regulate DTC Advertising
MediaDailyNews, Erik Sass - Tuesday, November 4, 2008
As Democrats celebrated Barack Obama's victory on Tuesday, pharmaceutical companies, ad agenci ...
- High Court Case Looms Large for Big Pharma
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 4, 2008
A case involving Wyeth, the pharmaceutical company, that was argued before t ...