- Hey, Abbott! Who's On First! Mindshare
MediaDailyNews, Joe Mandese - Monday, December 28, 2009
Pharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-e ...
- Dorgan Slams Pharma Ads
Around the Net In Media, Fern Siegel - Thursday, December 10, 2009
Sen. Byron Dorgan (D-ND) is protesting the practice of drumming up dema ...
- Nicorette Puts $15 Million Into Ad Blitz
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
GlaxoSmithKline wants people to know that it "sucks" to quit smoking, b ...
- Big Pharma Static On Social Media
Around the Net In Media, Fern Siegel - Monday, December 7, 2009
In the world of social media for regulated industries like pharmaceuticals, commen ...
- Pfizer's Kindler Says Citizen's Anger Could Fuel Backlash
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
Pfizer CEO Jeffrey B. Kindler told a meeting of about 250 chi ...