- Jury's Ruling On Neurontin Marketing Will Cost Pfizer $141 Million
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
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- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Big Pharma Urges FDA To Adopt New Rules For Web Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
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- Drug Giants Lag Where Sales Boom, Study Says
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
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- Publix To Give Away Diabetes Drug
Marketing Daily, - Monday, March 15, 2010
In an effort to woo new pharmacy customers and promote its extensi ...
- J&J Pushed Risperdal For Elderly After U.S. Warning, Files Show
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
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- WOMMA Suggests Principles For Social Media Guidelines
Marketing Daily, - Tuesday, March 9, 2010
The Chicago-based Word of Mouth Marketing Association (WOMMA) wrote to the Fo ...
- Abbott's EAS Goes Mainstream For Muscles
Marketing Daily, - Tuesday, March 2, 2010
Abbott's EAS brand, normally associated with muscle-building, will launch a multi-tiered advertisi ...
- AstraZeneca Suggests Message Guidelines To FDA
Marketing Daily, Tanya Gazdik - Tuesday, March 2, 2010
The drug maker suggests that certain online communications, such as Facebook a ...
- FDA Asked To Probe Drug Companies' Use Of Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, March 1, 2010
The watchdog group Center for Digital Democracy has asked the Food a ...
- This Is Your Social Network On Drugs
The Social Graf, Erik Sass - Monday, March 1, 2010
Here's something I never gave much thought to, but should have: t ...