- Congressional Committee: McNeil Hid Motrin Recall From Public
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
McNeil Consumer Healthcare hired contractors around the country to buy up Motr ...
- J&J Lapses Are Cited In Manufacturing Drugs For Kids
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
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- FDA's 'Bad' Rx Drug Program Draws Fire From Healthcare Industry
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Rich Thomaselli writes that the Food and Drug Administration's efforts to recru ...
- Doc, I Need A Second Opinion About This Ad That I Saw
Marketing: Health, Ted Smith - Friday, May 21, 2010
One prescription for ensuring "safe" pharmaceutical advertising may be more Gov 2 ...
- Kids Become Prime Growth Market For Prescription Drugs
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
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- Bayer Animal Health Expands Charitable Efforts
Marketing Daily, - Friday, May 14, 2010
Bayer and Adopt-a-Pet.com will be working to increase awareness of Adopt-a-Pet.com a ...
- Getting Our Facts Straight About Pharma Marketing
Marketing: Health, Robert Kadar - Friday, May 14, 2010
The U.S. pharmaceutical industry has saved millions of lives and improved t ...
- Walgreens Halts Plans To Sell OTC Genetic Test After FDA Query
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
Following a Food and Drug Administration inquiry, Walgreens says it is reversi ...
- Elations Leverages Boomers' Facebook Usage
Marketing Daily, Aaron Baar - Wednesday, May 12, 2010
The company, which markets glucosamine and chondroitin supplements, is set to underta ...
- FDA Wants Doctors To Report Misleading Drug Pitches
Around the Net In Media, Fern Siegel - Tuesday, May 11, 2010
U.S. health officials will encourage physicians to report misleading promotions from pharmaceutic ...
- FDA Asked To Restrict Drug Marketers' Use Of Social Media
Online Media Daily, Wendy Davis - Monday, May 10, 2010
If pharmaceutical companies can't adequately explain the risks of drugs in 1 ...