- With Tylenol Ailing, Novartis Will Give Away New Triaminic Med
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
Natasha Singer breaks the news that Novartis will give away up ...
- Novartis Exec Sees Generic Biotech Drugs Flourishing
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
The Food and Drug Administration's approval of Novartis' generic version of t ...
- Eli Lilly Girds For Challenges; Sees Opportunities Emerging
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
Eli Lilly CEO John Lechleiter, a chemist by training and career-long compa ...
- Study: Drug Ads Educate, Inform
Marketing Daily, Aaron Baar - Thursday, July 15, 2010
Those warnings of all the side effects that can arise from prescripti ...
- Regulatory Roundup: Avandia Stays For Now; BOOST Drops Claim Time
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
A Food and Drug Administration panel voted on Wednesday to keep GlaxoSmithKline ...
- Pampers Partners With Abbott For Web Series
Marketing Daily, Karl Greenberg - Tuesday, July 13, 2010
Procter & Gamble's Pampers division is launching a series of Web-based vide ...
- Improving Patient Outcomes Via Digital Communications
Marketing: Health, Robert Kadar - Friday, July 9, 2010
It's less about traditional advertising techniques and more about providing valuable a ...
- Pfizer Tries New Tactic In Battling Drug Counterfeiters
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 8, 2010
Pfizer is now using the same tactics to battle knock-off pharmaceuticals th ...