- Gabapentin By Any Other Name
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
Gabapentin, which Pfizer markets as Neurontin, is being used for just abo ...
- Insurance Companies Use Social Media to Look for Fraud
The Social Graf, Erik Sass - Tuesday, January 25, 2011
From a certain perspective, the development of modern society has for t ...
- Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaDailyNews, Joe Mandese - Friday, January 21, 2011
Demand for all media, but especially big, national media outlets like t ...
- Abbott Backs Effort To End Childhood Malnutrition
Marketing Daily, Tanya Gazdik - Friday, January 7, 2011
Abbott is joining with Partners In Health to fund a program ...
- 'Advertising-Driven' Behaviors As Early- Stage Diagnostics Of DTC Business Strength
Marketing: Health, Joe Abruzzo - Tuesday, January 4, 2011
Focusing exclusively on "prescriptions filled" as a measure of DTC advertising impa ...