- Who'll Benefit From Express Scripts-Medco Merger?
Marketing Daily - Top of the News, Thom Forbes - Friday, July 22, 2011
Let me get this straight: The gobbling-up of Medco Health Solutions ($ ...
- Online Product Integration, Pharma-style
Marketing: Health, Aryeh Lebeau - Friday, July 22, 2011
Fortunately, thanks to a little something called "fair balance," you won't s ...
- Global Push On Tap For Merck and Roche's Victrelis
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Two months after Merck & Co. and Roche inked a deal ...
- Medicis Likely Without Leader With Tragedies At Shacknai Mansion
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Medicis CEO Jonah Shacknai is unlikely to lead the pharma company, ...
- What Pharma Can Learn From Lady Gaga
Marketing: Health, Johanna Skilling - Tuesday, July 12, 2011
I admit it; I'm late to the Lady Gaga phenomenon. But ...
- Case In Point: Bayer Apologizes for Tweeting
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Bayer's apology for two tweets about the erectile dysfunction drug Levitra a ...
- Health Care Companies' Social-Media Problem
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Health care companies that market drugs are going to stay away fr ...
- Meta-Study Researchers To Pfizer: Quit Chantix
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 5, 2011
A meta-analysis that looks at 14 clinical trials involving 8,216 patients ...