- False Marketing Suit For Abbot Cholesterol Drug
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 23, 2012
A former Abbott Laboratories saleswoman, Amy Bergman, has filed a federal lawsu ...
- Precision Health Launches CMM With Mobile Nets
Online Media Daily, Zoe Mandese - Wednesday, August 15, 2012
Precision Health Media has partnered with various health apps and mobile ...
- Mylan Specialty Offers Free EpiPens To Schools
Marketing Daily, Tanya Gazdik - Tuesday, August 14, 2012
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schoo ...
- CVS Turns To Shopkick To Boost Mobile Retail
Online Media Daily, Mark Walsh - Tuesday, August 14, 2012
Mobile loyalty service shopkick Tuesday announced CVS as its latest retail partne ...
- Rebranding 'Brand'
Marketing: Health, Sarah Larcker - Friday, August 10, 2012
A call to "think different" pharma marketing. ...
- Leaner Pfizer Earns Plaudits; Products In Pipeline
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 1, 2012
The fact that Pfizer has cut costs has been exciting Wall Stre ...