- Focus Drives Big Pharma's Focus On Deals
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 23, 2014
As part of an ongoing trend for pharmaceutical companies to get ba ...
- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support sear ...
- Weight Loss Drug Acknowledges Struggle
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasiz ...
- ID To Focus On MD, Rx Too: IPG Media Shop Opens Healthcare Unit
MAD, Joe Mandese - Monday, April 14, 2014
Interpublic media agency ID Media is launching a specialty unit focusing ...
- FDA Helping Pharma Operationalize Social Media
Marketing: Health, Dale Cooke - Friday, April 11, 2014
Last year, I wrote in a Marketing:Health column, "The primary challenges f ...