- Accidental Death Of Owner Adds To Segway's Image Problems
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
The Segway has struggled to expand beyond its status as a nic ...
- Got Java?
Marketing Daily, - Tuesday, September 28, 2010
Dunkin' Donuts and CareerBuilder have identified the Top 10 professions with t ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- You Give PR A Bad Name
Marketing Daily, Vanessa Horwell - Tuesday, September 14, 2010
Manipulating and faking reviews is tantamount to fraud and premeditated deception. ...
- KFC To Introduce Colonel To The Younger Generation
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
As a green copy editor, I recall writing a headline for t ...
- Public Relations Gains Ground On Mad Ave.
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Stuart Elliott writes about the latest acquisition by MDC Partners and not ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...