- To Respond Or Not To Respond ... That Is The Question
Marketing: Health, Janene Ferrara - Friday, March 29, 2013
As PR professionals, we are experts in media relations. Having deep, entrench ...
- They Wanna Play In The Big Leagues, But They Don't Have The Control
Garfield at Large, Bob Garfield - Monday, March 25, 2013
In honor of the new baseball season, here is another edition ...
- I See London, I See France: Lululemon Wears Crisis Well
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2013
But crisis-management experts say the brand is wearing its 15 minutes wel ...
- Don't Waffle On Making A Digital Disaster Recovery Plan
Search & Performance Insider, Robin Simkins - Wednesday, March 20, 2013
As a rule, any brand should have its messaging in order, includi ...
- Adidas Goes All In Worldwide For Girls
Marketing Daily, Karl Greenberg - Friday, March 15, 2013
Adidas is bringing girls together worldwide with a new social program, #mygirl ...
- Dear Rance, Are You Being Obtuse On Purpose?
Garfield at Large, Bob Garfield - Monday, March 11, 2013
Purpose is not a campaign or a gimmick or PR window dressin ...
- 'Going Rogue' Again? Keeping Client Communications In Check
Marketing Daily, Vanessa Horwell - Wednesday, March 6, 2013
Despite living in an age of instant communication, some maverick-prone clients fa ...
- PR Watch - Here Comes Pageview Journalism
Marketing Daily, Len Stein - Wednesday, March 6, 2013
In a world where citizen journalism is steadily gaining influence, tech writ ...
- Ingram To Head IPG Oxygen, Focuses On Sabic Account
MediaDailyNews, Steve McClellan - Friday, March 1, 2013
Interpublic has appointed McCann World Group's Julian Ingram to oversee IPG Oxyge ...