- The World Of PR: Surrounded By Luxury Items
MediaDailyNews, George Simpson - Friday, April 26, 2013
In case you were busy berating your PR firm for lack ...
- Tracking What Matters: A New Mindset For Evaluating PR
Marketing: Travel, Vicky Hastings - Tuesday, April 23, 2013
Numbers don't tell the full story, it turns out. After considering circulati ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Coste To Run MDC Partners Network
MediaDailyNews, Steve McClellan - Tuesday, April 16, 2013
MDC Partners has tapped agency veteran Andre Coste to manage a n ...
- For Immediate Release: More BS
MediaDailyNews, George Simpson - Friday, April 5, 2013
I was reading a press release yesterday that included the phrases world-clas ...
- Marketing Funnel Lexicon: Top-Funnel Programs
Marketing Daily, David Karel - Thursday, April 4, 2013
Top-funnel campaigns convey what your company does, why your products are uniqu ...
- Boston Market Builds On Momentum With Ribs Rollout
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2013
The new ribs introduction is being supported by an integrated campaign spanni ...
- Rockport Fuses Charisma, Comfort
Marketing Daily, Aaron Baar - Monday, April 1, 2013
The new effort showcases the company's "Style Made Comfortable" ethos through vid ...