- Kids Are Clicking On Video Ads (Grown-Ups Not So Much)
Online Media Daily, Mark Walsh - Wednesday, December 16, 2009
If the 25- to 54-year-old demographic is the sweet spot for onli ...
- Early Review: Vevo Doomed
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 10, 2009
YouTube-supported music video site Vevo got off to a rocky start th ...
- The Best Format For Online Video Ads
Around the Net In Online Marketing, Sean O'Neal - Tuesday, August 11, 2009
Daisy Whitney talks to Jason Witt of MTVN, who tells her th ...
- Pre-Roll Rocks
Online Media Daily, Andrew Ettinger - Monday, August 3, 2009
At the June OMMA video conference, I was shocked to hear esteem ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds
Online Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
Based on click-through rates, pre-roll video ads are 8-25 times more effecti ...
- Tremor Introduces Non-Linear Video Viewing
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
Video ad network Tremor Media on Tuesday launched a new suite ...
- Focus: Making the Switch
OMMA Magazine, Tyler Moebius - Wednesday, October 14, 2009
Growing faster than any medium in history, online video could supplant te ...
- Video Focus: Pre-Rolling the Dice
OMMA Magazine, Christophe Louvion - Monday, June 1, 2009
The promise of online video - and the pay-offThe promise of onli ...