- AutoTrader Classics Hits TV To Tout Print Pubs
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The "Fuel Your Passion" campaign centers on a 30-second broadcast spot th ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Avon Launches 60-Plus Skincare Line
Marketing Daily, Sarah Mahoney - Monday, August 23, 2010
The Anew Platinum products, which include a night cream and serum, wi ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- Chef Boyardee Positions Itself As 'Secretly Nutritious'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
If sugar is sugar, I guess whole grain pasta is whole gra ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- Northwestern Mutual Spots Use Animation
Marketing Daily, Tanya Gazdik - Monday, August 9, 2010
"This campaign focuses on the ways a solid foundation can help y ...
- Ford Launches Corporate African-American Effort
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
"This campaign is about highlighting our strengths as it relates to o ...
- Athenos Feta Campaign Yields Fast Results
Marketing Daily, Karlene Lukovitz - Friday, August 6, 2010
The "Make a Change for the Feta" campaign is anchored in ...
- Crocs Unveils New Kids Campaign
Marketing Daily, - Thursday, August 5, 2010
Crocs is introducing new back-to-school spots for its kids' shoes, continuing t ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- Nike's 2010 Big-Butt Ad Is Not A Nike Ad After All
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Rich Thomaselli says that comments and reasoned commentary about a rework ...
- Gap Gambles On 1969 Collection
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2010
Based on the response from jeans-lovers, the San Francisco-based company has expand ...
- FreeScore.com's Campaign Features 'Score Guys'
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2010
The company compares the use of the two creative approaches to wh ...