- Goldman Kicks Off National Advertising Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Thomas Kaplan blogs that Goldman Sachs is trying to counteract what ...
- DHL Express Plays Up Its Timeliness
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Created by 180 Amsterdam, the campaign includes TV, print and online ad ...
- Skyy's New Campaign: 'Porn-A-Hol' or 'Flirtatious'?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
"Sex in advertising is one thing," writes Bruce Horovitz. "But sex wi ...
- Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of t ...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- Hot News: Cream Of Wheat Partners With Cinnabon
Marketing Daily, Aaron Baar - Monday, September 20, 2010
B&G Foods will promote the product with newspaper inserts and advertising, ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Airstream Looks To Younger, Creative Affluents
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's f ...
- PureCircle Campaign Aims To Raise Stevia Labeling Awareness
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
The world's largest supplier of stevia sweetener, PureCircle has introduced a campai ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- UFL Launches Campaign For Football Diehards
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
The effort uses the conceit that with UFL broadcast on Versus, HDN ...
- Thomson Reuters Launches Global Campaign
Marketing Daily, - Tuesday, September 14, 2010
Targeting 14 major cities in seven languages, the campaign is the large ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- AT&T Campaign Gets To The Root Of Search
Marketing Daily, Aaron Baar - Monday, September 13, 2010
"No one's really connecting themselves to that emotional reason for why ...
- UPS 'Hearts' Logistics In First Global Campaign
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The first ads begin Monday in the U.S., China and the U. ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- Delta's New Campaign: 'Keeps Climbing'
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Wieden + Kennedy New York's first advertising campaign for Delta Air Lin ...
- Kimberly-Clark Giving Away Toilet-Tank Inserts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Continuing on this morning's environmental theme, we go straight to the ...
- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...
- Timberland Focuses On Environmental Heroism
Marketing Daily, Tanya Gazdik - Friday, September 3, 2010
The Stratham, N.H.-based retailer is launching the global campaign, with the the ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...