- Starwood's Luxury Collection Updates Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
A new print and online campaign for Luxury Collection hotels uses ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Digital Divide: Print Media Declines As Tablets, E-Readers Rise
MediaDailyNews, Erik Sass - Monday, August 22, 2011
A new survey from RISI, a trade organization representing the forest produc ...
- New Mexico Launches Tourism Effort
Marketing Daily, - Wednesday, August 17, 2011
The New Mexico Tourism Department has launched a multi-faceted campaign that ru ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- New Viral Marketing For Lad Mag Makes IPad A Helmet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
IPad Head Girl is a viral marketing campaign that is promoting ...
- Study: Affluents Still Prefer Print
Around the Net In Media, Phyllis Fine - Wednesday, August 3, 2011
Print still rules among affluent Americans, according to the Mendelsohn Affluent Baromete ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...