- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- 24/7 Global Execs Voracious Media Users
Research Brief, Jack Loechner - Wednesday, March 28, 2012
According to the Doremus and the Financial Times Q4 2011 Decision Dynami ...
- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Fujifilm's First Brand Campaign Talks Tech
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
Despite having the word "film" in its name, Fujifilm Holdings North Ameri ...
- L'Oreal, Lauren Team Up For Big Pony Launch
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Called "Life in Color," the song is featured in TV ads a ...
- 'Irish Times' Accedes To A Future Minus Print
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
In his blog, Roy Gleenslade speaks admiringly and fondly of the "old-fashion ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Lipton Taps Lady Antebellum For Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Lipton's new campaign for its Lipton Tea & Honey iced tea mix ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on ...
- Whoa! Stop The Scrolling!
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
A photo of Princes William and Harry that conceals just their naughtie ...
- Chart The Crash Of Print Ads In One Look
Around the Net In Media, Phyllis Fine - Thursday, March 1, 2012
A discouraging sight, the line that swoops ever downward in this cha ...