- Most-read In UK: Asda Top Magazine, Sun Top Paper
Around the Net In OMD Europe, Nina Lentini - Thursday, May 30, 2013
By combining data from a national survey of print readership with w ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...
- Man City Fans To Ex-Manager Mancini: 'Grazie'
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 28, 2013
Over 700 Manchester City supporters clubbed together via social media to p ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- 3D Printing On The Moon With Moondust 'Ink'
Marketing: Green, Sarah DaVanzo - Wednesday, May 29, 2013
As unbelievable as it might sound, in our lifetime, housing structures wi ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- 'Show Me' State Wants To Show You
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
Missouri Tourism and its advertising agency of record, the St. Louis offi ...
- Daily Mail Digital Growth Cancels Print Decline
Around the Net In OMD Europe, Nina Lentini - Thursday, May 23, 2013
Mail Online has reported revenue for the first half of this ye ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- 'Inquirer' Staffers Charge Philly.com With Cannibalizing
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
"It's basically outright warfare going on," says one source. "None of ...
- Future Print Revs Down But Digital Way Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 22, 2013
Consumer magazine publisher Future has reported a narrower pre-tax loss for t ...
- Cricket Makes More From Less
Marketing Daily, Aaron Baar - Wednesday, May 22, 2013
"We feel there's tremendous savings versus AT&T and Verizon," company representative Gr ...
- Newspaper, Magazine Ad Fortunes Continue To Decline
MediaDailyNews, Erik Sass - Wednesday, May 22, 2013
In 2012, total newspaper print ad revenues dipped 8.5% to $18.9 billio ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Sony Touts Ultra High-Definition TVs
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
"[Director Garth Davis] had a personal experience with the Sony 4K Ult ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- FirstBank Expands Ad Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 16, 2013
FirstBank is extending its TV advertising for the first time outside ...
- Jockey Sport Performance Underwear Gets Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Put. That. Underwear. Down. Why are you paying $150 for high-end joggi ...
- North Shore-LIJ: Giving Cancer Cancer
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The theme of the ads, which show the institute's staff, surgeons, physician ...
- Lexus Goes Global With Design
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
The new effort uses handcrafted art as a metaphor for a Lex ...
- Lauder Sets Sights On September's Muse Launch
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
"It is our first big fragrance launch in 10 years, since 20 ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...