- Auto Trader's First Digital Wrap Marks Last Print Edition
Around the Net In OMD Europe, Nina Lentini - Sunday, June 30, 2013
Auto Trader has created its first digital video cover wrap to ma ...
- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Palace Resorts Invites Guests To 'Live the Palace Life'
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspec ...
- Acura Bats For Fences With 'Made For Mankind'
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
"We have been rethinking the brand for a few years, taking ti ...
- Pure Tells Consumers To 'Love Your Insurance'
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Forecast: Digital Media To Drive UK Ad Spend Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Almost GBP400 million in print advertising is forecast to be lost fr ...
- Toxic Magazine's Apps Work With Print, Online Platforms
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 18, 2013
Toxic magazine, a three-weekly publication for teenage boys, has launched its fir ...
- Global Digital Magazine Ad Spend $3.8 Billion by 2017
Research Brief, Jack Loechner - Wednesday, June 19, 2013
Advertisers are increasingly spending more money on digital properties, and by 20 ...
- Marriott Modifies Marketing Message
Marketing Daily, Aaron Baar - Monday, June 17, 2013
With a new marketing campaign, the hotel chain -- a division ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- Schwab Effort Includes Letter From Founder
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2013
Charles Schwab is replacing its long-time "Talk to Chuck" tagline with "O ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a pri ...
- Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Some 43% of consumers say most marketing "is a bunch of B.S. ...
- Britain's Tango Drink Is Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The UK orange drink has been gone for five years overseas. N ...
- I And Daily Star Only Nationals To Make Gains
Around the Net In OMD Europe, Nina Lentini - Sunday, June 9, 2013
Richard Desmond's tabloid managed to slightly lift sales to 534,813 - ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Increasing Audience Engagement is Future for News Media
Research Brief, Jack Loechner - Monday, June 10, 2013
According to the annual World Press Trends survey of the World Associati ...
- Archant Yanks Print; Web Sites Continue
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 5, 2013
Archant has suspended the publication of six monthly magazines. Its Life titl ...
- Most Affluent Are On Multi-channel Media Diet
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 4, 2013
Ninety percent of Europe's most affluent own at least one mobile intern ...
- CKE Chains' Campaign Goes After McDonald's Customers
Marketing Daily, Karlene Lukovitz - Tuesday, June 4, 2013
Carl's Jr. and Hardee's are looking to win over some McDonald's custome ...
- Interbike, Bicycle's Show Of Shows: It's A Community
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
There are dozens and dozens of bicycle brands -- probably hundreds ...
- Dollar General, P&G Team Up For Vets
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
Point-of-sale materials, in-store fliers, the P&G brandSAVER and the retailer's website ste ...