- Spice Islands Returns To TV Advertising
Marketing Daily, Karlene Lukovitz - Tuesday, November 19, 2013
The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care ...
- Michael Bolton Sings For 'Happy Honda Days'
Marketing Daily, Karl Greenberg - Monday, November 18, 2013
TV ads will air in 210 markets via buys on network, cab ...
- Is Your Healthcare Creative Generating The Response You Want?
Marketing: Health, Scott Small - Tuesday, November 19, 2013
A trend in pharma is to create unbranded campaigns with a measurab ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- The Weather Channel Articulates Its Passion
Marketing Daily, Aaron Baar - Tuesday, November 12, 2013
"What we're trying to do is articulate what was understood but n ...
- Chocolate Milk In New Olympics Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 11, 2013
Following its success with an ad campaign featuring some of the athlet ...
- Philly Cream Cheese Shifts To Digital Holiday Focus
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
- Wild Turkey Targets Millennials With #Nevertamed
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
The concept of the campaign, developed by Vitro, is to highlight Wi ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- RevolutionWear Frigo Effort Touts Hi-Tech Underwear
Marketing Daily, Karl Greenberg - Friday, November 1, 2013
The New York-based company, with global operations in Sweden, is getting t ...