- Print Still Dominates Local Newspaper Reading
MediaDailyNews, Erik Sass - Monday, February 24, 2014
Just over half of the U.S. newspaper audience still reads their loc ...
- TaylorMade Jet Speeds Are 'Go'
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in whi ...
- On Instagram, Calvin Gives Undies A Selfie Twist
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2014
For all those who have been fretting that there just aren't enou ...
- Bruised Barbie's Social Storm Heads To Target
Marketing Daily, Sarah Mahoney - Monday, February 17, 2014
Barbie is down on her luck, and no one could blame h ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
Marketing Daily, Karl Greenberg - Thursday, February 13, 2014
Lexus marketing is running three shifts with an always-on approach that includ ...
- Everybody's Dishing, And Barbie Loves The Attention
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 13, 2014
A stir over an "Unapologetic" Barbie posing on the cover and ...
- A.H. Belo Newspaper Revenues Slip, Digital Up
MediaDailyNews, Erik Sass - Wednesday, February 12, 2014
Newspaper publishers had another weak quarter as last year drew to ...
- Belk Launches Edwin McCain Wedding Contest
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2014
Its "Share Your Love Story" campaign invites shoppers to upload a pho ...
- Guitar Center Promotes Experience, Instruments
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
The real competition is the same one faced by books, knitting, talkin ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- N.E. Newspaper Assn. Kicks Off Winter Convention on Friday
Bay State Blog, Val Brickates Kennedy - Tuesday, February 4, 2014
The New England Newspaper and Press Association, or NENPA, will be holdi ...
- RadioShack Touts Togetherness
Marketing Daily, Aaron Baar - Sunday, February 2, 2014
"Technology is the center of everybody's lives. Your mobile device is yo ...