- Mail Titles Are Now Most Read In UK
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
The Sun's decision to erect a paywall last August has meant t ...
- Nestea Back On TV; Updates 'Plunge' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 27, 2014
In the new TV ad, a stranded musician who is found wanderi ...
- Hospital Promotes Reducing Cancer Risks
Marketing Daily, Tanya Gazdik - Tuesday, May 27, 2014
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivation ...
- 3 Chefs 'Define The Edge' For Wusthof
MAD, Larissa Faw - Friday, May 23, 2014
AOR AgencySacks developed the campaign that features print ads in numerous publicatio ...
- Annapolis Amplifies Impact Through Partnerships
Marketing Daily, Karlene Lukovitz - Monday, May 26, 2014
That's the thinking behind a notable new partnership initiative spearheaded by t ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- Samsung Has No Trouble With The Curve
Marketing Daily, Aaron Baar - Tuesday, May 20, 2014
"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vi ...
- Levien Suggests How Native Should Raise Creative
SearchBlog, Laurie Sullivan - Monday, May 19, 2014
When it comes to publishers, some may think of The New Yo ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- Mag Bag: Time Inc. To Go Public On June 6
MediaDailyNews, Erik Sass - Thursday, May 15, 2014
Time Inc. will debut as a publicly traded company on the N ...
- Print Revenue Highest, But Digital Driving Growth For B-to-Bs
Research Brief, Jack Loechner - Thursday, May 15, 2014
According to the FOLIO 2014 B-to-B CEO Survey, print advertising accounted f ...
- TrueValue, Ace, Lowe's Look To Liberate Inner Artists
Marketing Daily, Sarah Mahoney - Thursday, May 8, 2014
As homeowners across the nation rev up their lawnmowers and clean o ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- Don't Toss Your Catalog Yet
Marketing Daily, Michael Caccavale - Thursday, May 8, 2014
Marketing is a race. Brands are pushing to be the first ...
- 'Jet' Shutters Print, Goes Digital-Only
MediaDailyNews, Erik Sass - Wednesday, May 7, 2014
"Jet" -- the iconic magazine that has served African-American audiences with new ...
- Jet Magazine Going All Digital
Around the Net In Media, Gavin O'Malley - Wednesday, May 7, 2014
After more than 60 years, Jet is getting out of the pri ...