- Regional Magazine Sector Still Dominated By Print
Around the Net In Media, Gavin O'Malley - Tuesday, September 30, 2014
Call it an opportunity for digital marketers or a death sentence f ...
- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- B2B Print Revenue Tumbles, Digital Up
MediaDailyNews, Erik Sass - Tuesday, September 23, 2014
Business-to-business publications' print ad revenues fell 9.9% from $1.87 billion in t ...
- MasterCard's 'One More Day' Idealizes Vacation
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to ta ...
- AmerisourceBergen Launches First Company-Wide Effort
Marketing Daily, Tanya Gazdik - Sunday, September 21, 2014
"The journey to a complete ad campaign taught us that we ne ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- FirstBank Targets Mid-Sized Business
Marketing Daily, Tanya Gazdik - Friday, September 19, 2014
The commercial draws a line between fame (nowadays) and legacy. Its fir ...
- Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
"Parade" magazine, one of the oldest and largest-circulation magazines in America, h ...
- Future's Not So Bright After All
MAD London, Andy Oakes - Friday, September 12, 2014
Future publishing has always been held up as a digital leader, b ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- McConaughey Behind The Wheel Of Lincoln In 5 New Ads
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The print, digital, TV and grassroots effort begins with a blunderbuss med ...
- 'It's a Book Book' - Ikea's Catalog Launch Brilliantly Goofs On Apple's Breathless iPad Debut
MoBlog, Steve Smith - Thursday, September 4, 2014
Ikea's spot-on satire of our tech fetish is a great launch ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...