- Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
Marketing Daily, Karlene Lukovitz - Monday, March 30, 2015
The global effort is being kicked off with two shareable videos direct ...
- UK To Be First Country Where Half Of Advertising Is Digital
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
The UK will this year become the first country in the wor ...
- Trinity Mirror Believed To Be Discussing Local World Purchase
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
Trinity Mirror is understood to be in negotiations to buy David Montgomery ...
- Benjamin Moore Paints More Than Mere Colors
Marketing Daily, Aaron Baar - Tuesday, March 24, 2015
"We're getting ahead of the paint season a little bit, while consume ...
- Friendly's Launches 'Come Get Happy' TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 24, 2015
The new TV spots will appear on network and cable outlets througho ...
- Magazine Audience Grows Online
MediaDailyNews, Erik Sass - Tuesday, March 24, 2015
The total print and online audience for American consumer magazines increased 12. ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- Big Events Cause Slight Uptick In 2014 Ad Spend
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
U.S. advertising spending didn't exactly explode last year, but it wasn't total ...
- Elaborate Woodcuts Convey Jagermeister's Craft, Complexity
Marketing Daily, Karlene Lukovitz - Monday, March 16, 2015
The brand's new "56 Parts. Best as One" campaign, from the Deuts ...
- Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
Gevalia is kicking off the launch with samples offered at "interactive i ...
- New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
While some might say Galloway -- a veteran, personal trainer and motivation ...
- Top Freedom Executives Resign
MediaDailyNews, Erik Sass - Wednesday, March 11, 2015
Freedom Communications' experimental attempt to revitalize the newspaper industry has come ...
- Audi A6 Escapes Attack Of The Mutant Drones
Marketing Daily, Karl Greenberg - Monday, March 9, 2015
The campaign's lead-off TV spot updates, in a truly creepy way, t ...