- Mag Newsstand Sales Decline, Some Retailers Drop Pubs Altogether
MediaDailyNews, Erik Sass - Friday, May 29, 2015
Consumer magazine newsstand sales continued to slip in the first quarter ...
- Kelley O'Hara Is Latest 'Built With Chocolate Milk' Sports Star
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2015
The TV creative and videos, including behind-the-scenes footage, are being featured ...
- Wicked Summah: New England Vies For Travel Bonanza
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digit ...
- Mazda Says 'Driving Matters' In New Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
The new message is embodied in a television, in-cinema, print, out-of ho ...
- Eukanuba Campaign Focuses On Canine Longevity
Marketing Daily, Tanya Gazdik - Friday, May 22, 2015
"The campaign is aimed at pet parents who, like Eukanuba, are al ...
- 'USA Today' May Scrap Daily Print Edition
MediaDailyNews, Erik Sass - Thursday, May 21, 2015
'USA Today' may cease publishing a daily print edition within the ne ...
- LGBT Press Spending Up in 2014
MediaDailyNews, Erik Sass - Tuesday, May 19, 2015
While mainstream consumer magazines and newspapers suffered another round of print ...
- Shepard, Bell Show Off Samsung Appliances
Marketing Daily, Aaron Baar - Tuesday, May 19, 2015
The duo, who previously appeared in a campaign for Samsung Mobile, a ...
- Hormel Natural Choice Taps Judy Greer For 'Relaunch' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2015
The print ads for the new "Make the Natural Choice" campaign, fr ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Tribune Buys 'San Diego Union Tribune' From Developer
MediaDailyNews, Erik Sass - Friday, May 8, 2015
Tribune Publishing, owner of the "Los Angeles Times," is buying "The S ...
- Time Inc. Mag Revs Down, Digital Up
MediaDailyNews, Erik Sass - Thursday, May 7, 2015
Time Inc. announced that total revenues decreased 9% from $745 million ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- Ram Back As Official Truck Of The Kentucky Derby
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
One of the two spots for the Fiat Chrysler Automobile U.S. tru ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...