- Sheba Explains 'What Cats Want'
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, b ...
- Group M Predicts Print And TV Will Bear The Brunt Of Lower Ad Spend
Around the Net In MAD London, Sean Hargrave - Tuesday, June 28, 2016
Adam Smith, futures director at Group M, said brands will "invest les ...
- NEW! AIDES Campaign Running During EURO 2016: 'Make Love, Not War'
Out to Launch, Amy Corr - Monday, June 27, 2016
There is a ton of soccer taking place in France until Ju ...
- ... Read All About It! 2.7 Billion Adults Read Newspapers In Print
Research Brief, Jack Loechner - Monday, June 27, 2016
According to the annual World Press Trends survey by the World Associati ...
- Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017
MediaDailyNews, Joe Mandese - Monday, June 20, 2016
Following significant upgrades for the 2016 ad economy by two leading forecaster ...
- Schwab Promotes Benefits of Financial Advice
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2016
"This multimillion-dollar campaign marks a fourfold increase in our investment versus wh ...
- Newspapers Get Slammed Again: Ad Print, Digital Revs Dip
The Daily Blog, Erik Sass - Wednesday, June 15, 2016
According to Pew, U.S. newspaper publishers' total advertising revenue sank 8% ...