- Plugging Away: Some Like It Hot
Media Magazine, Richard Linnett - Thursday, November 29, 2007
Alissa Quart is sitting at a café on the Upper West Si ...
- Brandtique: Jeep Wrangler, 'Life is Wild'
MediaDailyNews, David Goetzl - Thursday, November 29, 2007
A recent episode of first-year CW drama "Life is Wild" included wh ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 29, 2007
1 - Guitar Hero 2 - Ford Escape 3 - Jeep Wrangl ...
- Verizon Integrates With "'30 Rock'"
Around the Net In Media, William Spain - Wednesday, November 28, 2007
In one of the latest prime-time product integrations, a recent episode ...
- Why Brand Integration Belongs In Your Media Mix
Marketing Daily, Hamet Watt - Tuesday, November 27, 2007
A growing body of research shows brand integration has a significant, measurab ...
- Branded: Participatory Entertainment
Media Magazine, Hank Kim - Thursday, November 1, 2007
In Google's hands, will YouTube become a neutered, sanitized and, thus, ad-friend ...
- Brandtique: Etch A Sketch, the 'Late Show'
MediaDailyNews, David Goetzl - Thursday, November 15, 2007
The Ohio Art Co.--maker of the childhood staple Etch A Sketch--has ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 15, 2007
1 - Etch-A-Sketch 2 - Ziploc Zip 'N Steam 3 - Bugl ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Friday, November 9, 2007
1 - Tivo 2 - Quaker Instant Oatmeal 3 - Charmin ...
- Scorn For Cover Girl And 'Cathy's Book'
Around the Net In Media, William Spain - Thursday, November 8, 2007
"Cathy's Book"--a young adult novel with specific mentions of Cover Girl make ...
- Writers' Strike A Mixed Blessing For Product Integration?
Around the Net In Media, William Spain - Monday, November 5, 2007
A prolonged writers' strike could be a mixed blessing for advertisers wi ...
- Brandtique: Wrigley's, 'The Biggest Loser'
MediaDailyNews, David Goetzl - Thursday, November 1, 2007
At a Beverly Hills conference this week, a top Deutsch executive offer ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, November 1, 2007
1 - Ford 2 - AT&T 3 - Seventeen 4 - Wrigley ...