- On-Screen Plugs Measured Differently
Research Brief, Jack Loechner - Thursday, December 31, 2009
A recently posted blog by John Eggerton describes a change in t ...
- 'Leno' King of Product Placement
Around the Net In Media, Fern Siegel - Monday, December 14, 2009
According to Nielsen data, "Leno" boasted more "product placement activity" -- 1,0 ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...