- Conan O'Brien Explains How Brand Integration Can Be 'Creepy'
Around the Net In Media, Phyllis Fine - Wednesday, June 19, 2013
Conan O'Brien is OK with product integration on his TBS talk sho ...
- Giving Branded Entertainment Better Digestion For Late Night Hosts
TVBlog, Wayne Friedman - Wednesday, June 19, 2013
Brand entertainment can be like walking in a haunted house-- at lea ...
- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Ford Mustang In "Need For Speed"
Raw, Karl Greenberg - Monday, June 10, 2013
Motor is putting the 2014 Mustang into DreamWorks Studios "Need for Spee ...