- IPG To Automate 50% Of Media Buying, Expand Programmatic
MediaDailyNews, David Goetzl - Wednesday, July 31, 2013
Interpublic's media operations are working to automate all transactions within the ne ...
- Defining Deal ID; LiveRail Adds The Method For Private Marketplaces
Real-Time Daily, Tyler Loechner - Wednesday, July 31, 2013
Online video ad exchange LiveRail this morning announced the addition of De ...
- PubMatic's Jonas On Why Programmatic Is Taking Off: 'The Demand'
Real-Time Daily, Tyler Loechner - Wednesday, July 31, 2013
Sales-side platform provider PubMatic recently announced that the company generated more th ...
- Publicis Omnicom Creates Uncertainty For Brands
Online Media Daily, Laurie Sullivan - Monday, July 29, 2013
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on t ...
- Tremor Video Removes In-Banner Video Ads
Real-Time Daily, Tyler Loechner - Tuesday, July 30, 2013
Tremor Video, a video advertising solutions provider, today announced that it ...
- Programmatic Patience
Around the Net in Real-Time, Tyler Loechner - Monday, July 29, 2013
In an interview with Beet.TV, VivaKi's Kurt Unkel, VP of products a ...
- How Publishers View Programmatic Video
Around the Net in Real-Time, Tyler Loechner - Monday, July 29, 2013
LiveRail has posted a video of a panel discussing programmatic video fr ...
- Catch-22: More Automation Calls For More Humans
Around the Net in Real-Time, Tyler Loechner - Friday, July 26, 2013
ClickZ recently published a Q&A with Myles Younger, head of marketing a ...
- Facebook's Sheryl Sandberg: FBX Is 'Very Small'
Around the Net in Real-Time, Tyler Loechner - Friday, July 26, 2013
Business Insider reported that on the recent Facebook earnings call, Cantor Fitzgerald ...
- RTE To Sell 'Nearly 100%' Of Digital Video Inventory On Adap.tv
Real-Time Daily, Tyler Loechner - Friday, July 26, 2013
RT (not to be confused with RTB) today announced a partnership wi ...
- Gradient X, Shift Partner To Mix Mobile And Social Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, July 25, 2013
Forbes reported that mobile programmatic marketing platform Gradient X has partnered wi ...
- Adsmobi, Smaato Programmatic Teams Combine
Real-Time Daily, Tyler Loechner - Thursday, July 25, 2013
Smaato, a mobile real-time bidding (RTB) exchange and mobile supply-side platform (SSP ...
- Kellogg's Planning To Extend EU RTB Activity
Around the Net in Real-Time, Tyler Loechner - Wednesday, July 24, 2013
According to The Drum, "Kellogg's is preparing to extend programmatic buying ...
- Maximizing The Potential Of New Advertising Models
Marketing Daily, Kerry Bianchi - Wednesday, July 24, 2013
It's no longer enough to just spend money in digital -- n ...
- Programmatic Buying Rises, But Display Ads Decline
Online Media Daily, Laurie Sullivan - Tuesday, July 23, 2013
The rise in programmatic buying continues to drive the decline in premi ...
- French Trading Desk To Double Down On Programmatic Video, Partners With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, July 24, 2013
Even overseas, more and more advertisers are seeing the benefits of applyi ...
- Search Retargeting Brings Intent To Facebook News Feed
SearchBlog, Laurie Sullivan - Wednesday, July 24, 2013
Chango, which built a programmatic platform for real-time data-driven marketing, rolled o ...
- AOL Networks' Seth Demsey On Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 23, 2013
Adotas ran a Q&A with AOL Networks' SVP, Global Advertising Products a ...
- Programmatic And Premium Are Not Opposites
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 23, 2013
Advertising Age today wrote an article titled, "Programmatic or Premium? You Shou ...
- SiteScout Launches Open API For RTB Marketplaces
Real-Time Daily, Tyler Loechner - Tuesday, July 23, 2013
In an effort to make the real-time bidding (RTB) exchanges more accessib ...
- The Exchange Lab Continues Expansion, Hires Gignac As Global CMO
Real-Time Daily, Tyler Loechner - Monday, July 22, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, continued its rapid expansi ...
- AcuityAds Receives $3 Mil. Funding
Real-Time Daily, Tyler Loechner - Friday, July 19, 2013
AcuityAds this week received $3 million in funding from Canadian venture capit ...
- PubMatic's EU Revenue Up 176% In 2013
Real-Time Daily, Tyler Loechner - Friday, July 19, 2013
Several companies released Q2 reports this week, and most figures from t ...
- The Rise Of Programmatic Direct
RTBlog, Tyler Loechner - Friday, July 19, 2013
It's amazing the difference a single letter can make. About a mon ...
- The Relative Cost Of Trading Between Segments
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
ChoiceStream this week released their July Audience Cost Calendar (which consists ...
- Yahoo's Profits Up, Future Focuses On Mobile
Online Media Daily, Laurie Sullivan - Tuesday, July 16, 2013
Yahoo's profits rose 46% in the second quarter, but sales came ...
- Over 50% Of Money Traded On Mobile Ad Exchange Nexage Is Via RTB
Real-Time Daily, Tyler Loechner - Tuesday, July 16, 2013
In recent months, two of the hottest topics in the world ...
- [x+1] Steps Up Mobile Game, Acquires WDA
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
More and more advertisers are stepping into the mobile arena, and ...
- The Exchange Labs Opens Istanbul Office
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, today announced that ...
- RTB Q2 Marked Phase Of Quality Over Quantity
RTBlog, Tyler Loechner - Wednesday, July 17, 2013
Accordant Media is expected to release their Q2 report this morning, a ...