- TechMedia To Expand Programmatic Efforts, Hires Hannon From PulsePoint
Real-Time Daily, Tyler Loechner - Wednesday, August 14, 2013
TechMedia Network has this week named Michael Hannon of VP of yie ...
- RTB Spend Drops 13%, Impressions Fall 7% In July Report
RTBlog, Tyler Loechner - Wednesday, August 14, 2013
U.S. media spend on real-time bidding (RTB) dropped 13% in July, a ...
- Rubicon's Stevens: The Time Is Now For Mobile PMPs
Around the Net in Real-Time, Tyler Loechner - Monday, August 12, 2013
Rubicon Project's Jay Stevens wrote an article on The Drum and aske ...
- Uncovering The Transparency Gap
Real-Time Daily, Matt McLaughlin - Monday, August 12, 2013
Nearly 50% of impressions purchased through RTB typically have a URL th ...
- Mindshare Expands APAC Trading Teams
Real-Time Daily, Tyler Loechner - Monday, August 12, 2013
GroupM's Mindshare today announced expansions to their Asia-Pacific (APAC) regional trading tea ...
- Where Conversational Meets Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, August 9, 2013
ClickZ today published an article detailing the intersection of conversational marketing a ...
- Don't Traverse Programmatic Blindly
Around the Net in Real-Time, Tyler Loechner - Friday, August 9, 2013
Adotas today published an article noting the "pitfalls of programmatic blindness," writi ...
- Brand Safety: A 'Yes Or No' Question, Or More Complex?
RTBlog, Tyler Loechner - Friday, August 9, 2013
In the programmatic marketplace, one topic that always leads to a go ...
- Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served
MediaDailyNews, Joe Mandese - Thursday, August 8, 2013
In a development bound to send ripples across both Madison Avenue a ...
- Real-Time With Amir Ashkenazi, CEO Of Adap.tv, On Being Purchased By AOL
RTBlog, Tyler Loechner - Thursday, August 8, 2013
Yesterday's big news in the advertising world - and especially in t ...
- RTE's Mullen: Programmatic Needs 'More Standards'
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 7, 2013
The Drum has reported that Conor Mullen, commercial director for the Iri ...
- AOL Adopts Adap.TV, $405 Million Acquisition Completes Its Video Stack
Online Media Daily, Joe Mandese - Wednesday, August 7, 2013
On a day when one online video ad network (YuMe) is expect ...
- The Inevitability Of 'End-To-End Solutions'
RTBlog, Tyler Loechner - Wednesday, August 7, 2013
I wrote in RTBlog last week that the ad tech marketplace h ...
- Adding Video To Growth Options Won't Guarantee Success
Video Insider, Sorosh Tavakoli - Wednesday, August 7, 2013
Video is a no-brainer for companies wishing to drive audience engagement a ...
- 'Do Not Track' Features Could Change The Programmatic Space
Around the Net in Real-Time, Tyler Loechner - Monday, August 5, 2013
The Guardian posted an article exploring how "Do Not Track" features cou ...
- Google Takes Programmatic Approach To Real-Time Data Analytics
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
Google has turned toward automation, allowing marketers to query real-time data a ...
- Run DSP Raises $1.5 Mil. Funding From Verizon Ventures
Around the Net in Real-Time, Tyler Loechner - Thursday, August 1, 2013
Run, a programmatic ad tech provider focused on mobile, "has raised $1 ...