- Zhang Tapped To Lead WPP's Xaxis, Search And E-Commerce Efforts In Fast-Growing China Market
MAD, Steve McClellan - Friday, November 28, 2014
The Google and Baidu vet is tasked with overseeing the expansion ...
- Fantastic Four: Comparing Agency Trading Desks' Programmatic Efforts
Programmatic Insider, Skip Brand - Tuesday, November 25, 2014
The Fantastic Four agency holding groups, and their respective trading desk effor ...
- Genesis Media Adds SSP Capabilities To Video Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Genesis Media, an online video tech company, on Tuesday announced its platfo ...
- Winning The Cyber Monday Wars
Video Insider, Rob Kurfehs - Wednesday, November 26, 2014
While Cyber Monday has a relatively short history, providing marketers with sca ...
- Google Finally Gets It
Programmatic Insider, Jeremy Ozen - Tuesday, November 25, 2014
During the Web Summit in early November, Google's global CMO, Lorraine Twohil ...
- More Than Just An iFad: Apple's Programmatic Push
MediaPost Weekend, Tyler Loechner - Saturday, November 22, 2014
When Apple introduced the iAd in the spring of 2010, it se ...
- Shirley, Shirley, Bo Birley Bonana Fanna Fo Firley Fee Fy Mo Mirley, Shirley!
Audience Buying Insider, Mitch Oscar - Friday, November 21, 2014
Up top is the first line of Shirley Ellis' lyrics for t ...
- Advertisers Conservative With Holiday Gift Ads In October
Real-Time Daily, Tyler Loechner - Thursday, November 20, 2014
While it often seems as though the entire U.S. has let holid ...
- Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach
Real-Time Daily, Tyler Loechner - Thursday, November 20, 2014
Programmatic technologies have changed the way marketers approach digital advertising, and n ...
- Real-Time With Videology's Castree, Freshly Poached From MediaVest
RTBlog, Tyler Loechner - Friday, November 21, 2014
Programmatic video ad platform Videology on Friday announced the appointment of T ...
- Apple iAds To Be Sold Programmatically
Around the Net In MAD London, Sean Hargrave - Thursday, November 20, 2014
Apple will allow advertisers to purchase mobile app inventory through programmatic buyi ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- TV Ad Targeting Gets More Sophisticated
Programmatic Insider, Jonathan Weitz - Thursday, November 20, 2014
At the recent OMMA Audience Targeting conference, I moderated a panel ...
- The Oatmeal Doctrine
Publishing Insider, Ari Rosenberg - Thursday, November 20, 2014
I judge a restaurant by the quality of its oatmeal. Earlier th ...
- Apple Taps Rubicon Project To Revamp iAd With Automation
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Apple is planning to automate the way iAd does business. Apple ...
- PubMatic Appoints Campana As Country Manager, Italy
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Supply-side platform (SSP) PubMatic on Wednesday announced the appointment of Andrea Campa ...
- REA Group Goes Programmatic With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
REA Group, an online real estate ad company headquartered in Australia, h ...
- Programmatic Has Grown By 61% So Far This Year
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Programmatic advertising has revolutionised brands' media buying -- bad news for tradition ...
- Durden Joins Undertone As SVP Of Technology
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 18, 2014
Undertone has appointed George Durden as SVP of technology to oversee t ...
- Allstate Goes In-House With Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 18, 2014
AdExchanger has reported that insurance provider Allstate will brings its digital media-buyi ...
- Context Trumps Audience For Native Targeting
Native Insider, Eric Berry - Wednesday, November 19, 2014
While native advertising is quickly becoming available through programmatic channels, media planne ...
- PubMatic, Coull Launch Private Marketplace For In-Video Overlays
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Coull, a UK-based video ad network, on Wednesday announced a partnership wi ...
- Adform Adds Mobile Support To DSP
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Adform, a Denmark-based demand-side platform (DSP), on Tuesday announced the launch ...
- Morningstar UK To Test The Programmatic Waters
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Morningstar, an investment research and management firm, is adopting programmatic sales f ...
- Rifkin Joins ShareThis As VP, Programmatic Partnerships
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Wade Rifkin, former VP of programmatic at DigitasLBI, has joined ShareThis ...
- Programmatic's Quest For Quality Fully Reflected In Projections
RTBlog, Tyler Loechner - Wednesday, November 19, 2014
For years now, the digital ad industry has claimed that programmatic ...
- AOL's Armstrong On Programmatic Video: Creatives Can Do 100 Times The Amount Of Creative
Around the Net in Real-Time, Tyler Loechner - Monday, November 17, 2014
USA Today has posted a Q&A with Tim Armstrong, CEO of AO ...
- Lucky 7 Big Data Doctors And Programmatic Brand Advertising
Programmatic Insider, Skip Brand - Tuesday, November 18, 2014
Even though data management is a huge challenge for most advertisers a ...
- Videology Taps Ex-comScore CFO Tarpey, Elevates Macleod To President
Real-Time Daily, Tyler Loechner - Monday, November 17, 2014
Programmatic video ad platform Videology on Monday announced the appointment of Kenne ...
- Juice Mobile Adds Wikia, Grandex Inventory To Programmatic Direct Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Juice Mobile, a mobile ad tech firm, on Tuesday announced the additi ...