Tag results for "programmatic" for May 2015
- Marketron Begins Selling 'Programmatic' Radio AdsJust over one year after announcing a partnership with Jelli, a programmat ...
- Long Tail, Short Snout: A Twice-Sold TaleChris Anderson's tome, "The Long Tail: Why the Future of Business ...
- U.S. Publisher Coalitions Get Scale With Their TitlesMulti-title publishers and media companies have heavily invested to stay ahead ...
- Altitude Partners With Integral, Introduces Real-Time Fraud Prevention TechAltitude Digital, a supply-side platform (SSP) for video advertising, on Thursday announc ...
- Digilant Opens Office In Italy, Taps Malaud As Country ManagerProgrammatic media-buying firm Digilant on Thursday announced it has opened a n ...
- Programmatic TV Budgets To Rise From 4% To 17% By 2019The programmatic marketplace continues to expand and mature, according to a n ...
- Canadian Agencies Upping Programmatic Video SpendMuch like in the U.S., programmatic video advertising continues to pick ...
- In Programmatic, Less Is Now MoreThe juiciest bit of Magna Global's latest programmatic advertising report is undoubted ...
- VivaKi, Post-ReshufflePublicis Groupe decentralized VivaKi, its agency trading desk, earlier this year, a ...
- Data-Driven Spending Grows Despite Tempered ExpectationsMarketers continue to invest more and more in Big Data. Over one-thi ...
- AppLift Acquires Mobile DSP BidstalkAppLift, a mobile app marketing platform, on Thursday announced it has acquir ...
- Patch.com Taps OpenX For Programmatic SellingFor Patch.com publishers looking to open up inventory to programmatic buyers, " ...
- Is The Novelty Of Programmatic Wearing Off?Is the novelty of programmatic wearing off? The topic still piques t ...
- Google Delivers On Need To Track Mobile Metrics, PerformanceA growing need to track performance in mobile applications prompted Google ...
- How Search Will Capitalize On Wearable Devices, Internet Of ThingsDeep-linking will eventually allow people to search across every connected device ...
- Xaxis On Programmatic Audio: It's Getting 'Massive Scale'Xaxis, GroupM's programmatic media-buying unit, recently launched Xaxis Audio, which lets advertise ...
- Netmining Partners With Moat For AnalyticsProgrammatic ad platform Netmining on Tuesday announced a partnership with analytics fi ...
- Ubimo Raises $7.5M For Self-Serve Programmatic PlatformUbimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, ...
- The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With VerizonThere are many facets to, and implications of, Verizon's recent $4.4 billi ...
- The Catch-22 Of Programmatic In-HousingBrand marketers are putting programmatic to good use, but they may n ...
- Sharethrough Taps Nudge For Audience Attention MetricsNative advertising platforms have been moving to address advertiser demands for mo ...
- Why Doesn't My PMP Work? PMPs bring us closer to the vision of programmatic media: bidding ...
- Programmatic Efficient, Effective, EconomicalAccording to a study by Econsultancy, in partnership with Quantcast , bas ...
- Real-Time With Cox Media's Zeigler On 'Programmatic TV'Programmatic television has been picking up steam in recent months. Supply-side platfor ...
- Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality? Nearby has become the buzzword for hyperlocal search advertising. What -- a ...
- How Advertiser Sales Data Will Turn The Sales Funnel Into An HourglassWe are entering the stage where anonymous data-matching techniques are improving enou ...
- Programmatic Ad Spend Booms, Fueled By RetailRetailers are driving the boom in programmatic ad spending, new research find ...
- Agencies, Marketers, Buyers And Sellers Arm Wrestle Over ProgrammaticAccording to the new Programmatic Advertising Report released by Advertiser Perceptions, whi ...
- Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many MoreThere probably isn't a more cluttered and confusing part of the med ...
- Turn Adds DoubleVerify's Pre-Bid Data To PlatformMore and more ad tech platforms are turning to pre-bid data ...
