- EBay's Advertising Head Calls For Industry To Support 'Creative Planners'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Retaining the right talent is crucial to support the emergence of "creati ...
- Programmatic Soars As Viewability Tumbles
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Programmatic continues to grow at a rapid rate, but only one ...
- Programmatic Represented 52% Of Display Ad Spend In 2014
Real-Time Daily, Tyler Loechner - Monday, July 20, 2015
U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representi ...
- Native DSP Bidtellect Raises $22.35M
Real-Time Daily, Tyler Loechner - Monday, July 20, 2015
Bidtellect, a native advertising demand-side platform (DSP), recently announced the close ...
- TAG Taps Google To Power Collaborative Bot Blacklisting Effort
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
The Trustworthy Accountability Group (TAG) has taken the latest step in i ...
- TV Insider Turns To Programmatic, Partners With SpotXchange
Real-Time Daily, Tyler Loechner - Monday, July 20, 2015
SpotXchange, a programmatic video supply-side platform (SSP), on Monday announced it h ...
- Programmatic's $10 Billion Milestone: Display First, TV Next
RTBlog, Tyler Loechner - Tuesday, July 21, 2015
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects th ...
- Long Live Content On Any Device
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
"The device in which we experience the delivery is over," said Colet ...
- Day Joins iHeartMedia As SVP, Political Sales And Strategy
Real-Time Daily, Tyler Loechner - Friday, July 17, 2015
To gear up for the 2016 election season and beyond, broadcast rad ...
- TubeMogul Plugs Into Placemedia's Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Friday, July 17, 2015
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-si ...
- Technorati Takes Aim At The Programmatic 'Waterfall'
RTBlog, Tyler Loechner - Monday, July 20, 2015
Technorati, the publisher ad network, is unwrapping demand in a whole n ...
- Search In Google InBox Takes Backseat To Snooze
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2015
Snooze, a one-tap option to mark any email with a date ...
- Nestle And Tesco Claim Programmatic Success
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
You can't often get through a marketing conference without a panel ...
- In Defense Of Swapping: TV Programmatic Inventory
Audience Buying Insider, Mitch Oscar - Friday, July 17, 2015
One of the impediments to the acceptance of TV programmatic platforms ...
- Marketers Betting On DMPs For A Programmatic Future
Real-Time Daily, Tyler Loechner - Thursday, July 16, 2015
Over two-thirds (68%) of marketers say that DMPs are the "key ...
- Programmatic's Vanguard Is Being Led By Nation's Biggest Spenders
RTBlog, Tyler Loechner - Thursday, July 16, 2015
Advertising Age recently released its Top 200 ad spenders in 2014, noti ...
- Google Revenue Up, Cost Per Click Down
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2015
Google reported Thursday the aggregate cost per click (CPC) across its netwo ...
- Can Viewability Co-Exist With Programmatic Media?
Programmatic Insider, Brian Nadres - Thursday, July 16, 2015
Viewability continues to be one of the biggest media buying concerns f ...
- Pandora's Programmatic Offering Takes Lumps In OTR Global Report
Real-Time Daily, Tyler Loechner - Wednesday, July 15, 2015
According to a new OTR Global report published by analyst Michael Fost ...
- Agencies Consider Native Advertising Creative Outlet In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2015
Some 65% of agencies in the United Kingdom agree native advertising address ...
- Programmatic To Account For 25% Of Digital Display Spend In Norway
Around the Net in Real-Time, Tyler Loechner - Monday, July 13, 2015
According to eMarketer, citing recent research from Nordic real-time bidding (RTB) platfo ...
- Video Ad Tech Firm AnyClip Media Raises $21M
Real-Time Daily, Tyler Loechner - Tuesday, July 14, 2015
AnyClip Media, a programmatic vieo ad platform, on Tuesday announced it h ...
- Cox Media's Gamut Aims To Simplify Programmatic For Publishers
RTBlog, Tyler Loechner - Tuesday, July 14, 2015
Cox Media Group's digital media services company, Gamut, which operates a programmat ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- A Mid-Year Check-In On 2015 Marketing Predictions
Marketing Insider: Cross-Channel, Dan Swartz - Monday, July 13, 2015
I was curious to look back at the myriad of cross-channel marketi ...
- DataXu, Dstillery, Oracle Execs Form nToggle's Product Board
Real-Time Daily, Tyler Loechner - Friday, July 10, 2015
nToggle, a Boston-based ad tech firm, has been quietly growing its busines ...
- Programmatic TV Standards Group Forms
Around the Net in Real-Time, Tyler Loechner - Thursday, July 9, 2015
According to AdExchanger, a new group aptly named the Programmatic TV Standar ...
- The DMA To DMZ: An Impression
Audience Buying Insider, Mitch Oscar - Friday, July 10, 2015
If memory serves me well, back in the mid-1950s two opposing med ...
- Xaxis Grows Mobile-Focused 'Light Reaction' Group, Hires 2 MDs
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Light Reaction, the mobile-focused unit launched by WPP's programmatic buying arm Xax ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...