- Programmatic TV: Breach & 'Feequency' Ruminations
Audience Buying Insider, Mitch Oscar - Friday, October 30, 2015
Given the supply-side platform prime directive to avoid sales channel conflict ...
- Is Programmatic Being Used By Big Agencies To Bash The Independents?
Programmatic Insider, Sean Hargrave - Friday, October 30, 2015
Enough independents have raised the issue, so it's worth wondering aloud wheth ...
- TubeMogul Taps Magna's Gordon, Will Lead Programmatic TV Effort
RTBlog, Joe Mandese - Friday, October 30, 2015
Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmat ...
- HyPR Raises $5M To Launch Programmatic That Enhances Influencers' Value
Real-Time Daily, Felicia Greiff - Wednesday, October 28, 2015
HyPR, a marketplace that connects brands with social influencers, raised $5 milli ...
- 5 Things Marketers Still Don't Get About Programmatic
Real-Time Daily, Dennis Buchheim - Thursday, October 29, 2015
Rapid advances in the industry have caused confusion about the best practic ...
- Programmatic Market Tightens As Traders Fly To 'Quality'
Real-Time Daily, Joe Mandese - Thursday, October 29, 2015
The programmatic media-buying marketplace appears to be tightening up, with demand catchi ...
- Libris' Video and Photo Asset Manager Helps Brands Tell Stories In Real-Time
Real-Time Daily, Felicia Greiff - Tuesday, October 27, 2015
PhotoShelter has announced the addition of video management to Libris, its cloud-bas ...
- Ticketmaster Launches Its Own Agency
MAD, Larissa Faw - Friday, October 23, 2015
The new shop's offering includes programmatic buying, search, web design, email marketin ...
- Alphabet's Q3 Earnings Highlight Strong Mobile, Programmatic Performance
Mobile Marketing Daily, Ben Frederick - Friday, October 23, 2015
Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth ...
- AOL: Programmatic Rises In Popularity, Digital Video Ad Buying To Increase
Real-Time Daily, Felicia Greiff - Friday, October 23, 2015
Programmatic advertising is everywhere, a digital video report from AOL confirms, wi ...
- Dish Deploys Programmatic Linear TV Platform, Enables RTB For Addressable TV Ads
Real-Time Daily, Wayne Friedman, Joe Mandese - Monday, October 26, 2015
Satellite TV operator DISH this morning said it is rolling out ...
- Programmatic TV: In Their Own Words
Audience Buying Insider, Mitch Oscar, Charlene Weisler - Friday, October 23, 2015
Investigative journalist Charlene Weisler and I thought it would be interesting ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- Microsoft UK Marketing Comms Director Explains Why Programmatic Isn't Exciting Marketers
Around the Net In MAD London, Sean Hargrave - Thursday, October 22, 2015
Paul Davies, Microsoft UK's director of marketing comms, insists that programmatic isn ...
- Hulu Opens Doors To Programmatic Advertising
Real-Time Daily, Felicia Greiff - Wednesday, October 21, 2015
The wait is over -- Hulu's programmatic advertising went live. An ...
- What's Stopping Creatives From Matching Programmatic Targeting?
Search & Performance Marketing Daily, Victor Wong - Thursday, October 22, 2015
Ad design has historically been a labor-intensive process -- often requiring sever ...
- Programmatic Near Real-Time Bidding, Optimization Comes To Search
SearchBlog, Laurie Sullivan - Thursday, October 22, 2015
Google Optimization optimizes bids about once daily. Programmatic display platforms can optimi ...
- YuMe Aims At Outstreaming; So Does Unruly, For News Corp., Others
VidBlog, P.J. Bednarski - Thursday, October 22, 2015
Ad tech firms YuMe and Unruly today will introduce new products offeri ...
- Pay-Per-Click Advertising Doing Better Than Expected, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, October 21, 2015
Pay-per-click advertising channels (PPC) will get a bigger piece of the ...
- Programmatic TV Is Here: Q&A With Videa's Shereta Williams
MediaDailyNews, Charlene Weisler - Monday, October 19, 2015
Shereta Williams, president of Videa, has a varied background she's put ...
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2015
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisio ...
- Self-Service Programmatic Platform For Advertisers On 'Any Budget'
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
Adadyn has announced the launch of its self-service programmatic platform for markete ...
- Programmatic TV: The Mandate for Training & Education
Real-Time Daily, Mark Lieberman - Tuesday, October 20, 2015
Programmatic TV spending is expected to top $10 billion by 2019, ...
- Mobile Programmatic Display Ad Spend Rolls Over Desktop
Research Brief, Jack Loechner - Tuesday, October 20, 2015
Programmatic advertising, the use of technology to automate the buying, selling ...
- Constant Contact Converts Emails To Facebook Ads
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Facebook has joined forces with Constant Contact and AdRoll for its n ...
- Mobile Platform Taptica Expands Into Europe With MNG
Mobile Marketing Daily, Ben Frederick - Friday, October 16, 2015
Taptica, a mobile demand-side platform (DSP), is expanding into Europe with ...
- Eyeview, WideOrbit Team For Local Programmatic TV Ad Buys
Real-Time Daily, Sara Guaglione - Friday, October 16, 2015
Eyeview, a video advertising platform, and WideOrbit, an ad management software fi ...
- Kinetic Worldwide To Launch Programmatic For OOH Media
Real-Time Daily, Sara Guaglione - Friday, October 16, 2015
Kinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch ...
- Vector Media Group Ties Programmatic Search Advertising To Product Inventory Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2015
In a move that will pull advertising and marketing into the manufacturi ...
- Major Brands Scaling Up Creative Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmat ...