- Programmatic Ad Prices Are Indeed Rising
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
As the demand for quality programmatic inventory exceeds supply, the price advertise ...
- Anheuser-Busch Exec Dishes On Dream DMP
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
What would Anheuser-Busch InBev change about its DMP? (It's Krux, if you' ...
- Attribution Pros: Modeling Is For The Birds
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
On the topic of attribution, marketing mix modeling didn't get much lo ...
- DMA Makes Bid For Greater Cross-Device Clarity
MoBlog, Gavin O'Malley - Tuesday, September 27, 2016
Hoping to get ad buyers and sellers on the same page, t ...
- Deterministic Data: Powerful Tool For Predicting User Behavior
Real-Time Daily, Evan Barocas - Monday, September 26, 2016
Sophisticated marketers and the agencies that support them are beginning to lo ...
- Tremor Video Names Jennifer Catto Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has join ...
- Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile
RTBlog, Tobi Elkin - Tuesday, September 27, 2016
A new eMarketer forecast for programmatic ad spending in the U.S. predic ...
- Digital Marketing Trade Body Announces Online Ad Marketplace
Around the Net in Real-Time, Tobi Elkin - Monday, September 26, 2016
Digital Content Next, digital marketing trade body, is launching an automated onli ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- IAB Releases New Ad Unit Portfolio For Public Comment
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of t ...
- Pandora Names Nick Bartle Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
Pandora on Monday tapped Nick Bartle, a former LinkedIn executive to assu ...
- IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initi ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, indust ...
- It's Fall -- And, Like Clockwork, Advertising Week Begins
RTBlog, Tobi Elkin - Monday, September 26, 2016
If there's one thing you can count on like clockwork each fal ...
- Instagram More Than Doubles Its Advertiser Base In Six Months
Around the Net in Real-Time, Tobi Elkin - Friday, September 23, 2016
Instagram has 500,000 advertisers, more than double the number it had ...
- Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see so ...
- RTB House Expands In The Middle East And Africa
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
RTB House expands in the Middle East and Africa with a n ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...
- Pushback On AppFlyer's DeviceRank: Privacy, Accuracy Questions Arise
Real-Time Daily, Philip Rosenstein - Friday, September 23, 2016
Thursday's release of AppsFlyer's new anti-fraud product DeviceRank has raised criticism ...
- Ad-Tech Execs Weigh In On The Trade Desk's IPO
RTBlog, Tobi Elkin - Friday, September 23, 2016
Ad tech executives weighed in on The Trade Desk's IPO and differentiati ...
- The Trade Desk's Jeff Green On The Company's IPO
Around the Net in Real-Time, Tobi Elkin - Thursday, September 22, 2016
The Trade Desk issued almost 4.7 million shares at $18 apiece, raisi ...
- Twitter Offers Native Ads On Audience Platform
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 22, 2016
Twitter is now offering native ads to brand partners running mobile a ...
- AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
AppsFlyer, a mobile advertising attribution and marketing analytics platform, released a repo ...
- Factual Launches Observation Graph And The Next Generation Of Geopulse Audience
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Data company Factual announced the public beta release of Observation Graph, ...
- Taking Programmatic In-House? What to Consider First
Real-Time Daily, Dan Raffe - Thursday, September 22, 2016
Advertisers trying to bring programmatic advertising in-house are a lot like colle ...
- IAS Secures More Accreditations From Media Rating Council
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
Integral Ad Science (IAS) announced on Thursday that the Media Rating Counc ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- On Opening Day, The Trade Desk's Stock Closes At $30.10 Per Share
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
The Trade Desk had a coming-out party of sorts on Wednesday wh ...
- Weather Company's Working On Programmatic Integrations With IBM Watson
RTBlog, Tobi Elkin - Thursday, September 22, 2016
With The Weather Company now a unit of IBM, RTBlog recently spo ...
- ISBA Launches New Programmatic Guide Amid Transparency Concerns
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
ISBA has launched a new guide to programmatic advertising in response ...