- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse
Around the Net in Real-Time, Tobi Elkin - Monday, October 31, 2016
A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injuncti ...
- Proof That Advertsiing Is Turning Us Into Zombies
Around the Net in Real-Time, Tobi Elkin - Monday, October 31, 2016
Writing in the New York Post, Joshua David Stein reviews Columbia profess ...
- Walled Gardens, Dark Pools And The Rising Measurement Problem
Real-Time Daily, David Danziger - Monday, October 31, 2016
What do you picture when you hear the term "walled garden"? T ...
- Adelphic Partners With TripleLift On Self-Serve Native Workflow
Real-Time Daily, Tobi Elkin - Monday, October 31, 2016
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLif ...
- GetIntent Taps Sam Bell As Head Of Business Development And Strategy
Real-Time Daily, Philip Rosenstein - Monday, October 31, 2016
Programmatic advertising solutions firm GetIntent announced on Monday the appointment of S ...
- Boo! 'Ghost Sites' Demystified Using A Predictive Approach
RTBlog, Tobi Elkin - Monday, October 31, 2016
Boo! It's Halloween, so RTBlog wanted to spook readers a bit. YuMe ...
- Creative AI: The Next Mother Lode Of ROI
AI Insider, Sarah Fay - Friday, October 28, 2016
There's no arguing that programmatic audience targeting has resulted in chunky retur ...
- Individualized Ads On TV Could Be One Result Of AT&T-Time Warner Merger
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Targeting consumers with individualized TV ads using cable or satellite boxes cou ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
A post in the AppNexus blog reports that brands spend the mo ...
- Pros Assess PTV Data, Sales, Pricing Issues
Audience Buying Insider, Karlene Lukovitz - Friday, October 28, 2016
Lack of data standardization is a substantially bigger hurdle to programmatic TV ...
- The Feedback Loop In the Age Of Dynamic Creative
Real-Time Daily, Ben Kartzman - Friday, October 28, 2016
Brands are starting to understand that you can nurture your audience be ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
RTBlog, Tobi Elkin - Friday, October 28, 2016
Jonathan Bellack, Google's director, product management, offered an update on the company ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- What's Anybody Doing About Talent Shortage In Programmatic?
Around the Net in Real-Time, Tobi Elkin - Thursday, October 27, 2016
Writing in The Drum, Wayne Blodwell, CEO of The Programmatic Advisory, discuss ...
- AppNexus Makes C-Suite Appointments
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Ad tech firm AppNexus announced the promotion of Ryan Christensen to chi ...
- ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing ...
- SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Mobile engagement platform SITO Mobile on Thursday announced a data partnership wi ...
- Wall Street Eyes Positive Programmatic Growth For 2017
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Wall Street has its eye on the programmatic sector -- but, accordi ...
- ChoiceStream Names Ex Criteo Exec James Smith CEO
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Audience-targeting platform ChoiceStream has announced the appointment of James Smith as chi ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- AmEx Takes Control Of Programmatic, Viewability Remains Challenging
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
American Express is digging into programmatic media buying and processes, and urg ...
- Mediaocean's Smart Move To Automate Billing And Account Management With DSPs
RTBlog, Tobi Elkin - Thursday, October 27, 2016
Mediaocean, a provider of workflow management software, announced it will integrate wi ...
- Ad Budgets Are A Likely Victim In AT&T-Time Warner Mashup
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
The proposed $85 billion merger between AT&T and Time Warner continues ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- CRM Can Bolster Data-Driven Marketing
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Data-driven marketing tactics are gaining traction among marketers globally, and most u ...
- Qubit Machine Learning Identifies Lost Revenue
Data and Targeting Insider, Laurie Sullivan - Thursday, October 27, 2016
A London-based company has developed technology that tells marketers the revenue they' ...
- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertisi ...
- Rocket Fuel Fails To Ignite
Programmatic Insider, John Motavalli - Wednesday, October 26, 2016
I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointin ...
- The Struggle To Integrate Programmatic With Creative
Real-Time Daily, Kelsey Meuse - Wednesday, October 26, 2016
While programmatic technology has focused on automating the buying and selling ...