- Programmatic Agency of the Year: Hearts & Science
Agency of the Year, Tobi Elkin - Friday, December 23, 2016
What sets Hearts & Science apart is its ability to pair hum ...
- OTT Video Advertising Needs To Be More Targeted
Real-Time Daily, Tobi Elkin - Thursday, December 29, 2016
Over-the-top video advertising needs to be more targeted, vertical video's hot, a ...
- Look For More Audience-Based Selling, While TV Needs To Use First-Party Data
RTBlog, Tobi Elkin - Friday, December 30, 2016
Audience-based selling will continue to gain a foothold in 2017 because the ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Friday, December 30, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- AI, Visual Storytelling Big Factors For Digital Publishing In 2017
Publishers Daily, Sara Guaglione - Wednesday, December 28, 2016
Digital content in North America will feature more visual storytelling, experimental technolo ...
- How Artificial Intelligence Ties Into Programmatic Media
Real-Time Daily, Tobi Elkin - Thursday, December 29, 2016
What's the relationship between artificial intelligence (AI) and programmatic media? For o ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-House
RTBlog, Tobi Elkin - Thursday, December 29, 2016
Some marketers have brought programmatic services in-house, but that doesn't mean th ...
- How Big Data Helps CEOs In China
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 28, 2016
A KPMG survey of CEOs In China found that 57% of tho ...
- Fraud Hits Us Where We Live
Programmatic Insider, John Motavalli - Wednesday, December 28, 2016
International fraud is a huge problem and is threatening to seriously ha ...
- Programmatic TV Is 'Overpriced': Q&A With Huddled Masses' Cantu
Real-Time Daily, Charlene Weisler - Tuesday, December 27, 2016
Charles Cantu founded Huddled Masses four years ago, "as a boutique tradi ...
- Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
RTBlog, Tobi Elkin - Wednesday, December 28, 2016
Tapad, a provider of cross-device analytics and content delivery, makes the bo ...
- Google AMP Is Making Headway With Publishers
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
Publishers are rightfully concerned with sluggish page load times and consumers' experien ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- Arkadium: Fake News Everyone's Problem, But May Drive Millennials Back To Legacy Publishers
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
In a conversation about fake news, Jessica Rovello, CEO & co-founder ...
- Was 2016 The Gold Rush Year For Programmatic Video?
Around the Net in Real-Time, Tobi Elkin - Friday, December 23, 2016
A report in PerformanceIN carries a rundown of all the big dea ...
- Eric Picard Heads To Pandora To Lead Product Management
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
Pandora named Eric Picard VP of ad product management. He'll be task ...
- Kargo Names Adam Chandler Chief Business Officer
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
Kargo, a provider of mobile brand advertising, named Adam Chandler to t ...
- Marketers Have Data, But They Don't Know How To Make It Actionable
RTBlog, Tobi Elkin - Friday, December 23, 2016
Among the challenges Daniel Brzezinski, chief marketing officer and VP of marketi ...
- 2017 Foretold: Outstreams, Alexa, Vertical Video
VidBlog, P.J. Bednarski - Friday, December 23, 2016
Unruly's list of predictions for 2017 is also bullish on virtual reali ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 millio ...
- The Future Of Programmatic: 2017 And Beyond
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Writing for Econsultancy, a trio of "experts," Chris O'Hara, Head of Glob ...
- Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussi ...
- Rubicon Project Loses Two Key Executives After November Layoffs Of 19% Of Its Staff
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
The Business Insider reports that Rubicon Project has seen two more high-profi ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of Security
RTBlog, Tobi Elkin - Thursday, December 22, 2016
Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- Unruly Brings Emotions To Programmatic Via 'Emotional PMPs'
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Unruly is bringing human emotions and programmatic buying together via "Emotional PM ...
- Second-Party Data Is Needed To Understand Audiences
RTBlog, Tobi Elkin - Wednesday, December 21, 2016
Tom Laband, CEO and Co-Founder of adsquare, a real-time mobile data marketplac ...
- Kim Perell Promoted To CEO At Amobee
Real-Time Daily, Philip Rosenstein - Tuesday, December 20, 2016
Amobee announced on Tuesday the appointment of Kim Perell as its n ...
- Bauer Media Group's Bauer Xcel Media U.S. Names 3 To Leadership Team
Real-Time Daily, Tobi Elkin - Tuesday, December 20, 2016
Bauer Media Group's U.S. digital business, Bauer Xcel Media U.S., announced thr ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- Media Agency Of The Year: Empower MediaMarketing
Agency of the Year, Joe Mandese - Monday, December 19, 2016
Selecting a Media Agency of the Year isn't always clear for t ...