- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- Sara Lee's 'Dream Home' Game Hits 1M Plays
MediaDailyNews, - Monday, August 30, 2010
Sara Lee's State Fair Brand corn dogs promotion, "Dream Home," is ...
- Toews, Kane Celebrate EA Sports' NHL 11
Marketing Daily, - Friday, August 27, 2010
The promotion will take place at the NHL Powered By Reebok sto ...
- Sam's Club Offers Special on Preloaded Coupons
Marketing Daily, - Thursday, August 26, 2010
Sam's will load $300 in coupons directly onto members' cards, from ...
- CEA, ESPN Sponsor 'National 3D Demo Days'
Marketing Daily, Aaron Baar - Thursday, August 26, 2010
The CEA will promote the weekend through local and national media outreac ...
- Cisco Flips Out Giants Promotion
Marketing Daily, - Thursday, August 26, 2010
During the Flip Video Night promotion on Sept. 1, the Giants promotion ...
- Sweet Spot: Small Biz Uses More Media
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Higher-spending small and medium-sized business advertisers use 6.5 different media on avera ...
- Cross-Promotion Can Reach Bigger Broadcast Audience
MediaDailyNews, David Goetzl - Friday, August 20, 2010
Veteran Madison Avenue researcher Steve Sternberg renewed his call this week f ...
- Simulmedia Licenses TiVo Data, Measures Promo Effectiveness
MediaDailyNews, Wayne Friedman - Thursday, August 19, 2010
TiVo has licensed its second-by-second set top box data to Simulmedia, ...
- JetBlue Hosts Daughtry At JFK
Marketing Daily, - Wednesday, August 18, 2010
The concert will take place post-security in the Marketplace at T5 a ...
- OfficeMax Joins With Payless For Back-To-School
Marketing Daily, Tanya Gazdik - Wednesday, August 18, 2010
National TV spots including "Good-bye" by Chicago ad agency The Escape P ...
- Subway Plus Sony Equals 'Fiery Frenzy'
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
The program gives patrons of both Subway and PlayStation a chance ...
- Shopping App Offers Reward Points To Shoppers For Browsing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Stephanie Clifford writes about a new smartphone app called Shopkick that dispens ...
- 'On Your Way To Your Flu Shot, Honey, Pick Up A Jug Of Wine'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Timothy W. Martin, on the other hand, tells us that drug stor ...
- Virgin Mobile Offers Free Tickets For Donated Time
Marketing Daily, - Monday, August 16, 2010
Tickets to the 2010 Virgin Mobile FreeFest presented by Kyocera may ha ...
- NBC Pulls 'Mad Men' Promos
Around the Net In Media, Fern Siegel - Monday, August 16, 2010
An Emmy promo spoofing AMC's acclaimed drama "Mad Men" has landed N ...
- Zagat To Offer Group Deals For Rated Restaurants
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Zagat co-founder/co-chair Nina Zagat says that Exclusives is designed to benefit bo ...
- San Francisco Ponders Law To Restrict Fast-Food Toy Giveaways
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
Legislation that would ban toys from most kid's meals sold at fa ...
- Chili's Will Offer $20 Dinner-For-Two Sans Dessert
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
With two-year same-store sales down 17% in its fourth quarter, the 1,505-outl ...
- American Airlines, NBCU Partner On Promo
Marketing Daily, Tanya Gazdik - Thursday, August 12, 2010
American Airlines is joining with NBC Universal on a promotion that includ ...
- AT&T Launches Branded Promo, Paparazzi
Marketing Daily, Erik Sass - Friday, August 13, 2010
AT&T is launching a branded promotion developed with Azteca America, one ...
- American Airlines, NBC Go 'Live'
MediaDailyNews, Tanya Gazdik - Thursday, August 12, 2010
American Airlines is joining with NBC Universal on a promotion that includ ...
- St. Paul Saints Offering Two-Sided Fan Night For Charles Darwin
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- A&W Launches Facebook-Based Freebie Offer
Marketing Daily, - Thursday, August 5, 2010
This is the chain's first effort to engage Facebook users with ...
- Chick-fil-A Unveils World's Largest Sweet Tea
Marketing Daily, - Thursday, August 5, 2010
Operators and staff from five Chick-fil-A restaurants worked with volunteers from Tulsa-ar ...
- New Hotel Fee Sought To Promote L.A. Tourism
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
...
- HP, Musicians Tout Improved PC Sound
Marketing Daily, Aaron Baar - Wednesday, August 4, 2010
"It all ties back into our strategy of 'Touch See Hear'," Fr ...
- More Heat On McDonald's Happy Meals
Marketing Daily, - Wednesday, August 4, 2010
"It's bad enough to use junk toys to sell children on ju ...
- Del Taco Offers 39-Cent Taco
Marketing Daily, - Wednesday, August 4, 2010
"Our competition may ask, 'Is Del Taco out of control?,'" acknowledged t ...