- CBS' Star Power: Linear TV Promotions Push Premium Digital Content
TV Watch, Wayne Friedman - Monday, January 30, 2017
CBS is looking at a new marketing design, bridging traditional linear ...
- NBA Team Logos Gain Views, But Engagement?
TV Watch, Wayne Friedman - Friday, January 27, 2017
Watching the NBA next season, you'll need to get a little clos ...
- Broadcast Networks Score Higher On-Air Promo Value
Television News Daily, Wayne Friedman - Friday, January 20, 2017
Since the first week of 2016-2017 in late September, NBC has generat ...
- NBA Celebrates The New Year (Of The Rooster)
MAD, Larissa Faw - Friday, January 13, 2017
As part of the basketball league's global marketing platform, "This Is W ...
- Cypress Retailer Taps IBM To Improve Customer Engagement
Email Marketing Daily, Jess Nelson - Friday, January 13, 2017
Ermes Group, the largest retailer in Cyprus, has partnered with IBM ...