- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Apple: 'Government Sides With Monopoly' In Antitrust Lawsuit
PolicyBlog, Wendy Davis - Thursday, May 24, 2012
Far from harming consumers, Apple's entry into the sale of digital boo ...
- In Push Toward 'Viewable Ad Impressions,' Industry Has New Tool To Measure Them
Online Media Daily, Laurie Sullivan - Monday, May 21, 2012
Advertisers struggle with an inability to verify viewable ad impressions and t ...
- Centro Teams With Krux To Protect Publisher Data
MediaDailyNews, Erik Sass - Wednesday, May 16, 2012
Centro, which operates an exchange selling online inventory from newspapers and oth ...
- Advertisers Want More Data on Tablet Readership
MediaDailyNews, Erik Sass - Monday, May 7, 2012
As publishers and advertisers scramble to keep up with the surge ...
- GeoEdge Analytics Tackles Ad Image Quandary For Global Publishers, Ad Networks
Online Media Daily, Laurie Sullivan - Wednesday, May 2, 2012
Visibility to actually view where ads surface on Web sites has be ...