- Scion Targets The Counterculture Carefully
Marketing Daily, Karl Greenberg - Monday, December 21, 2009
In a Q&A format, Scion's lifestyle, events and promotions manager Jeri Yoshi ...
- At the Crossroads
Media Magazine, Joe Mandese - Friday, December 4, 2009
Michael Wolf is one of the smartest and most influential figures ...
- Q&A: Ford To Hit Ground Running In 2010
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
John Felice, general marketing manager for the Ford division, was in N ...
- Timberland Marketing VP Explains March On Copenhagen
Marketing Daily, Sarah Mahoney - Wednesday, December 9, 2009
Called "Don't tell us it can't be done!," the bootmakers' global campai ...
- Q+A: Zephrin Lasker, CEO & Co-Founder, Pontiflex
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Zephrin Lasker -- CEO of lead-generation CPL marketplace Pontiflex, which raised ...
- Q+A: Razorfish's Shiv Singh On 'Social Media For Dummies'
Online Media Daily, Mark Walsh - Friday, November 13, 2009
Upon the release of Social Media Marketing for Dummies, the latest editi ...
- Q&A: Toyota's Bob Zeinstra Looks At Job Ahead
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
Among his biggest challenges, he says, "You can spend money on product-specif ...
- Q&A With Everlast President Adam Geisler
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Geisler talks about the state of boxing, Mike Tyson, Muhammad Ali a ...
- Q&A: Infiniti Eyes Value-Driven Luxury Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
"There is an interesting trend in luxury in ... which consumers a ...
- Q&A: Todd DuBoef On Boxing's Potential
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"People are seeing that boxing does well, crosses all demographics, and ...
- Luxury Shoppers Are Addicted To The Deal
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2009
"In this new economy, luxury goods will go back to where th ...
- Porsche's Panamera: 'Sports Car For 4'
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
In a Q&A, VP/marketing David Pryor sees the car's competitors coming fr ...
- Suzuki Faces Uphill Battle With Kizashi
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
In a Q&A, Gene Brown, VP of marketing, lays out the marketi ...
- Q+A Grace Slick & Michelle Mangione
Media Magazine, Laurie Sullivan - Wednesday, September 30, 2009
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter ...
- Q&A: LU Biscuits Seeks Out Stylish Samplers At Fashion Week
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
...
- Q&A: Catch The Scent Of Recovery
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2009
For marketers, following your nose during recessions isn't easy. Sure, there a ...
- Q+A: Kevin Nakao Of White Pages
Online Media Daily, Mark Walsh - Friday, September 11, 2009
With contact information for some 200 million U.S. adults, WhitePages is o ...
- How Best Buy's WOLF Packs Harness Female Insights
Marketing Daily, Sarah Mahoney - Wednesday, September 9, 2009
Marketing Daily catches up with Liz Haesler, Best Buy's VP of Ho ...
- Shell Is Out To Educate On Engine Gunk
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
"We need to educate consumers that there really is a difference ...
- Marketers Shoot Selves In Foot With E-Coupons
Marketing Daily, Sarah Mahoney - Monday, August 24, 2009
Alex Rampell, CEO of TrialPay, an e-commerce solutions company based in Mounta ...
- T-Shirt Guy Sells Nearly Half Of 2010 Inventory
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2009
No one is comparing Jason Sadler, a Jacksonville, Fla. -based entrepreneur, ...
- Facebook's Could Be Demand-Gen Dollar Machine
Online Media Daily, Laurie Sullivan - Thursday, August 13, 2009
Facebook Director of Monetization Tim Kendall tells Online Media Daily that t ...
- Mobile Budgets Just Waiting For Analytics To Catch Up
Online Media Daily, Mark Walsh - Thursday, August 6, 2009
Earlier this week, Mobext, the mobile marketing arm of Havas Digital, releas ...
- Former DoubleClick Exec Steering Clickable Into International Waters
Online Media Daily, Laurie Sullivan - Thursday, August 6, 2009
Three hours into his role as Clickable SVP of product and operation ...
- Endangered Old Money: Perils Of The Slightly Rich
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2009
We asked Larry Samuel, author of Rich: The Rise and Fall ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Q&A With Coke Exec In Charge Of Targeting Black Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Coca-Cola re-established a dedicated African-American marketing group in 2006 that is head ...
- Ford Sees First-Mover Advantage In CARS Program
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
About advertising its "Recycle your Ride" program, Ford's John Felice says, " ...
- ANA's Dan Jaffe On Dangers Of The Tobacco Bill
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
"As long as it is a legal product, tobacco has to ...
- Finbarr O'Neill On Building Up A Stressed Brand
Marketing Daily, Karl Greenberg - Monday, June 1, 2009
"In a four-brand portfolio you will see a lot more of th ...