- Edmunds.com's Anwyl On Autos, Part I
Marketing Daily, Karl Greenberg - Wednesday, December 28, 2011
In this two-parter, we speak with Jeremy Anwyl, vice chairman of Edmunds.co ...
- Finally, Online Shopping Isn't Just for The Affluent
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
A sparkling 33% jump in Cyber Monday sales, are surprising many peopl ...
- Q&A: GMC's Craig Bierley Touts Truck Tech
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
General Motors' GMC division may not have new models to boast abo ...
- Too Much Christmas Turns Shoppers Away
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Holly-jolly associates, relentless music, and dazzling decorations make people less willing ...
- Q&A: Felix Palau Talks Tecate
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
On fight night, "Marketing Daily" caught up with Felix Palau, VP marketi ...
- Q&A; Why Yankee Candle Trumps Victoria's Secret
Marketing Daily, Sarah Mahoney - Tuesday, December 6, 2011
Media Logic, which specializes in social media, recently launched the Retail Soci ...
- Four Best Practices for Online Video from MediaVest
VidBlog, Daisy Whitney - Tuesday, December 6, 2011
As the online video economy expands, agencies continue to refine their rul ...
- Q&A: Shoppers Rowdier Or Just Deal-Desperate?
Marketing Daily, Sarah Mahoney - Friday, December 2, 2011
While much of what has happened so far this year was ...
- How to Pick the Look and Feel of Your Online Video Campaign
VidBlog, Daisy Whitney - Monday, December 5, 2011
Every online video campaign is different, but production companies that create W ...
- Q&A: Shoppers Back Away From Private Labels
Marketing Daily, Sarah Mahoney - Friday, November 18, 2011
As consumers continue to intensify certain types of deal-seeking behaviors, such ...
- Q&A: Audi's Jeri Ward Focuses On Customers
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
In the new job, Jeri Ward, who had been general manager ...
- AmEx Super-sizing 'Small Biz Saturday'
Marketing Daily, Sarah Mahoney - Monday, November 14, 2011
Okay -- the 89 million Americans who plan to shop at ...
- For Holiday Shopping, Gen Y Loses Its Tech Edge
Marketing Daily, Sarah Mahoney - Wednesday, November 2, 2011
As Deloitte continues to sift through its recent holiday spending survey, it ...
- Q&A: Mitsubishi's Greg Adams On The 'I'
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
The company has just launched its national campaign for its electric c ...
- CMOs Failing On Customer Obsession
Marketing Daily, Sarah Mahoney - Monday, October 10, 2011
Just as 95% of people believe they are above-average drivers, plenty ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- DOA Q+A: Marshall McLuhan
Media Magazine, Brian Monahan - Friday, October 7, 2011
Notable media scholar Marshall McLuhan is known for coining the phrase, "t ...
- Q&A: Mildenhall On Coke's 'Liquid' Marketing
Marketing Daily, Mark Walsh - Wednesday, October 5, 2011
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Co ...
- Q&A: Lowe's Campaign Targets New DIY Attitudes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
In addition to new advertising, the effort also includes the launch ...
- Q&A: Retailers, Relax. It Will Be A Decent Holiday
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2011
A funny thing happened on the way to the fourth quarter: Inste ...
- Q&A With AmEx CMO John Hayes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
In this first of a series, John Hayes talks about his ...
- Panasonic CTO: 3D TV Is 'Chicken Or Egg' Story
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily fr ...
- You Can't Beat Traffic
Media Magazine, Michael J. Wolf - Monday, August 15, 2011
By 2002, Nick Denton had found success, first as a British journalis ...
- Ford's Futurist, Sheryl Connelly, Talks Trends
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
"Instead of a person saying they love the roar of the engi ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
We got on the phone with Steve Shannon, who in April th ...
- Q&A: Reaching The Highly Adaptive Mom
Marketing Daily, Sarah Mahoney - Thursday, August 11, 2011
While marketers know that moms are the gatekeepers to everything from ce ...
- Q&A: VW Customer's Voice Must Reach C-Suite
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Mark Barnes, VP of Volkswagen Customer Experience, says he will bring t ...
- Q&A: Sears Boosts Social/Hispanic Connections
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
Marketing Daily caught up with Oscar H. Castro, director/general manager of internation ...
- How Lack Of Loyalty KO'd Borders
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Even as bookstore fans are lamenting the liquidation of Borders, marketing exper ...
- Marketer Leaves It All Behind To Teach Yoga ... To Prisoners
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
James Fox left a job as director of marketing for a well-kno ...