- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Arby's Scores With Social Media Games Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Arby's recently ran one of its largest social media/mobile-based games initiatives ...
- Study: QSRs' Performance Hinges On Customer Service
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
When it comes to increasing return visits and consumer referrals, customer servi ...
- Starbucks, Danone Team To Market New Yogurt Line
Marketing Daily, Karlene Lukovitz - Tuesday, July 23, 2013
Starbucks and Paris-based dairy giant Danone, parent of Dannon, have formed ...
- BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceiv ...
- Dunkin' Goes After Telecommuters' Dough
Marketing Daily - Top of the News, Thom Forbes - Monday, July 15, 2013
Dunkin' Donuts hasn't been primarily about doughnuts for quite some time. A ...
- It's Personal: 3 Brands Making Marketing A Personalized Experience
Engage:Millennials, MaryLeigh Bliss - Friday, July 12, 2013
As social media has lifted the barriers between brand and consumer, maki ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Yogurtland Goes Looney Tunes
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogu ...
- Burger King Offers Cocktails In Tokyo
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 1, 2013
At three stores and 30 of the cocktail/barbecue meals a day betwe ...