- Google Takes 5-Star Product Ratings To U.K., France, Germany
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2015
Google's little gold stars that show how consumers rate products will n ...
- Prime-Time Viewer Race Tightens
MediaDailyNews, Wayne Friedman - Wednesday, March 25, 2015
Now with 26 weeks of the TV season completed, there is ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
MediaDailyNews, Joe Mandese - Sunday, March 22, 2015
Following more than a year of extensive auditing of its TV audien ...
- Changes Mulled At MSNBC As Audience Yawns, Then Disappears
TVBlog, Adam Buckman - Friday, March 20, 2015
Another day, another story about a pending shakeup at MSNBC. This o ...
- C3 Or C7: Does It Really Matter?
MediaDailyNews, Steve Sternberg - Wednesday, March 18, 2015
Often times, new and ostensibly improved research makes people think they a ...
- NBC Ratings Lead Broadcast Nets
MediaDailyNews, Wayne Friedman - Friday, March 13, 2015
With about 12 weeks left of the 2014-2015 TV season, NBC ...
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
RTBlog, Tyler Loechner - Thursday, March 12, 2015
Jim Nail, a principal analyst at Forrester Research, recently issued a no ...
- Cable Networks Endure Ratings Drops
MediaDailyNews, Wayne Friedman - Tuesday, March 10, 2015
Cable networks' unexpected ratings declines a year ago were largely due ...
- Social Engagement On Twitter Could Drive TV Ad Memorability
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
Nielsen says social media now stands as a bellwether for general audien ...
- Twentieth Television Offers New C1 Rating Guarantee
MediaDailyNews, Wayne Friedman - Friday, March 6, 2015
TV syndication company Twentieth Television is offering a new guarantee rating sp ...
- 'Empire' Builds Amazing TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, March 5, 2015
Fox's "Empire" drama continues to show astounding growth in key TV rating ...
- Tribune Media Renews Nielsen Deal
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
Tribune Media has struck a major renewal deal with Nielsen -- abo ...