- NBCU Offers 'Guarantees' Based On First-Party, Other Data For Marketers
Television News Daily, Wayne Friedman - Thursday, April 14, 2016
NBCUniversal now joins other networks in offering "guarantees" that are not bas ...
- Syndication Court Show TV Viewers Up From 2015
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2016
Midway through TV's syndication season, court shows as a genre continue ...
- TV Net Viewer Erosion Records Mid Single-Digit Losses
MediaDailyNews, Wayne Friedman - Friday, April 1, 2016
Heading into the upfront market, all TV networks on average are showi ...
- Nielsen Licenses Dish Set-Top Data, Says It Will Be Calibrated With Panel-Based Ratings
MediaDailyNews, Joe Mandese - Monday, April 4, 2016
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-b ...
- MRC Proposes Mobile 'Viewable' Guidelines, Says Newsfeeds Remain Vexing
Mobile Marketing Daily, Joe Mandese - Friday, April 1, 2016
Media industry ratings watchdog the Media Rating Council has released proposed guidelin ...