- How Accurate Are Those Ratings? It's Easy to Find Out
TV Everywhere, Steve Sternberg - Wednesday, November 30, 2016
I was one of the founding members of The Council for Resear ...
- Indie Networks' Ad Share Grows, Cable Does Best
Television News Daily, Wayne Friedman - Tuesday, November 22, 2016
Independent TV networks showed a sharp rise in national commercial impressions f ...
- Can Nielsen Really Measure My 17-Year-Old's Media Experiences?
TV Everywhere, Steve Sternberg - Tuesday, November 22, 2016
Watching my son's interaction with both media devices and content makes ...
- TubeMogul Research Tracks Evolution Of The GRP
RTBlog, Tobi Elkin - Tuesday, November 22, 2016
TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertise ...
- Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis ...
- World Series Narrows C3 Ratings Margins
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
For broadcast networks, Fox helped drive the overall improvement with more Wor ...
- CNN, Fox Post Big Election Night Results
Television News Daily, Wayne Friedman - Wednesday, November 9, 2016
CNN claimed its best election night among all TV networks in pri ...
- A November Surprise: Nielsen Sticks To Its Downbeat News For Cable Networks
TV Watch, Wayne Friedman - Monday, November 7, 2016
Nielsen walks back its cable network assessment as networks challenge its result ...