- RTB's People Problem
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
By way of welcoming attendees to OMMA RTB, this morning, co-MC a ...
- RTB Multiple Choice!
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
Most marketers are ___________ about real-time bidding: A) Excited B) Reticent ...
- Are You Ready For RTB?
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
Nick Pahade, a few weeks into his latest gig as CEO ...
- The "Moneyball" Connection
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
It took about an hour, but we finally got our first "Moneybal ...
- Doing The RTB Math
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
How and when are publishers going to get over their fears abo ...
- A Trading Desk For Every Agency?
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
Do agencies need their own trading desks? Nope, says Jenna Umbrianna, Platfo ...
- OMMA RTB Gets Visit "From The Future"
Show Daily, Gavin O'Malley - Wednesday, May 16, 2012
OMMA RTB attendees got a special treat for sticking around after lun ...