- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- Where Does Personalization End And Discrimination Begin?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
Does the more knowledge you collect about customers create the potential ...
- Fox, Bing Team For State-Of-The-Union Reactions
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2014
Bing and Fox News teamed up again to record real-time audience sentime ...
- Behavior Analysis Triggering Increase In Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2014
The ability for search engines to analyze behavior remains an extremely importa ...
- Encrypted Search: How Search Marketers Need To Rethink Metrics
SearchBlog, Laurie Sullivan - Monday, January 27, 2014
Secure or encrypted search queries may leave some marketers in the da ...
- LiveIntent Raises $20M, Expands Staff, Email Marketing Efforts
Email Marketing Daily, Gavin O'Malley - Wednesday, January 15, 2014
LiveIntent raised a fresh $20 million in funding. The company is movi ...
- Using Time In Real-Time: MRC Accredits WebSpectator Product
Real-Time Daily, Tyler Loechner - Wednesday, January 15, 2014
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...