- Three Key Trends In Cross-Channel Marketing
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Using multiple devices is changing the way consumers' brains work, said B ...
- Sonobi's Jetstream Platform Will Integrate Into Annalect Group's Tech Stack
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Ad tech developer Sonobi announced that its Jetstream platform (and its n ...
- Oscar Night: Did Marketers Miss Out?
Real-Time Daily, Felicia Greiff - Friday, February 26, 2016
Did marketers miss out on Hollywood's big night? Tremor Video crunched t ...
- Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Millennial-focused video news platform Newsy selected video inventory management platform SpotX ...
- How Pep Boys Uses Instagram To Deepen Customer Engagement
Real-Time Daily, Tobi Elkin - Friday, February 26, 2016
Pep Boys, the auto accessories and car repair services chain, finds soci ...
- Programmatic Commerce Is Coming To Retail
Around the Net in Real-Time, Tobi Elkin - Thursday, February 25, 2016
Forbes contributor Rachel Arthur imagines a world where "mundane repeat purchases a ...
- Engagement And Privacy In A Cross-Device World
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
In a panel called "Solving For Mobile Matching," Scott Harkey, president, Owe ...
- Programmatic Insider Summit Takeaway: Consider The Consumer
RTBlog, Felicia Greiff - Thursday, February 25, 2016
As MediaPost's Programmatic Insider Summit wrapped Wednesday, it was clear that t ...
- Managing Bots And The 'Creep Factor': Xaxis COO On Creating Smarter Ads
Real-Time Daily, Felicia Greiff - Tuesday, February 23, 2016
Nicolle Pangis, COO, Xaxis, kicked off day two of MediaPost's Programmatic Insid ...
- Adblock Plus, Agency, Ad Tech Co. Walk Into Summit... Lively Debate Ensues
Real-Time Daily, Felicia Greiff - Tuesday, February 23, 2016
Real-Time Daily editor Tobi Elkin hosted a second panel at MediaPost's Programmat ...
- 'Data Is the New Oil': Programmatic's Possibilities
Real-Time Daily, Felicia Greiff - Monday, February 22, 2016
Real-Time Daily's own Tobi Elkin hosted a panel called "Not So Fas ...
- 7 Programmatic Lessons From Vonage's Szumowski
Real-Time Daily, Felicia Greiff - Monday, February 22, 2016
"Always be testing," (a reference to the "Glengarry Glen Ross" line "Alwa ...
- An Intro To 'Data-Science-Centric' Agency Union Square Media
Real-Time Daily, Felicia Greiff - Friday, February 19, 2016
Read up on full-service marketing agency Union Square Media. ...
- Is Amassing So Much Data Really Worth It?
RTBlog, Felicia Greiff - Monday, February 22, 2016
Will data acquisitions lead to more data-driven marketing? ...
- What You Need To Know About 6 Top Ad Blockers
Real-Time Daily, Felicia Greiff - Thursday, February 18, 2016
Knowledge is power, right? In the spirit of becoming more informed, here ...
- 5 How-Tos For Real-Time Campaigns
RTBlog, Tobi Elkin - Friday, February 19, 2016
RTBlog spoke with Adam Padilla, President of BrandFire, an agency that creat ...
- How Spotify's Programmatic Efforts Have Fared Since Launch
Real-Time Daily, Felicia Greiff - Thursday, February 18, 2016
Late last year, Spotify opened up its inventory to programmatic media buye ...
- AppNexus: CPMs Hit Record $1.60 In December, Due To Holiday Demand
Real-Time Daily, Felicia Greiff - Wednesday, February 17, 2016
AppNexus' platform saw U.S. CPMs (cost per thousand views) reach an all-ti ...
- Bucksense Launches Mobile Programmatic Platform
Real-Time Daily, Felicia Greiff - Thursday, February 18, 2016
Mobile marketing workflow provider Bucksense launched its programmatic platform on Wednesday. ...
- Programmatic Knowledge Gaps Can Hurt Ad Biz
RTBlog, Felicia Greiff - Thursday, February 18, 2016
In digital advertising, lack of expertise is often seen as a significa ...
- PushSpring Partners With LiveRamp To Expand Availability Of Data And Distribution
Real-Time Daily, Tobi Elkin - Tuesday, February 16, 2016
PushSpring, a mobile app audience data provider, on Tuesday announced a partnersh ...
- Sports, Entertainment Ads Get Best Mobile Completion Rates
Real-Time Daily, Felicia Greiff - Wednesday, February 17, 2016
RhythmOne released its 2015 Mobile Benchmarks report Wednesday, showing that sports, entertainme ...
- 10 Ways To Seize The Moment In Social Media
Social Media Insider, Aaron Goldman - Wednesday, February 17, 2016
Carpe Momentum is the new rallying cry for real-time marketing -- a ...
- PubMatic CRO Leaves For Factual; Ooyala Gets New Chief for APAC, Japan
Real-Time Daily, Felicia Greiff - Monday, February 15, 2016
Pubmatic's global chief revenue officer Rob Jonas has exited the company, taki ...
- Adforce.com, NYPS Partner On Digital Ad Network For Newspapers
Real-Time Daily, Felicia Greiff - Monday, February 15, 2016
The New York Press Service (NYPS) and Adforce.com announced a partnership th ...
- Yext Automates Google Search Business Data In PowerListings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2016
Location data firm Yext has added Google to its real-time PowerListings Networ ...
- Time Inc. Bought Myspace Parent Viant -- Now What?
Real-Time Daily, Felicia Greiff - Friday, February 12, 2016
When Time Inc. announced its acquisition of Viant Technology, a data-marketing compa ...
- Smartphone Users Want Real-Time Promotions, Only 7% Of Retailers Offer Them
Around the Net in Real-Time, Tobi Elkin - Friday, February 12, 2016
Accenture surveyed more than 10,000 adult smartphone users globally who shop onli ...
- PubMatic CEO Rajeev Goel On Publishing And Its Blocker Problem
RTBlog, Felicia Greiff - Thursday, February 11, 2016
PubMatic CEO Rajeev Goel talks to Real-Time Daily about what his compa ...
- Weed, VTR & Engagement: A Chat With Mediabong's CEO
Real-Time Daily, Felicia Greiff - Wednesday, February 10, 2016
Video ad platform Mediabong is launching its Syncroll product Wednesday. ...